Modelling Preference Heterogeneity for Theatre Tickets: A Discrete Choice Modelling Approach on Royal Danish Theatre Booking Data

Andrea Baldin, Trine Bille

    Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

    Abstrakt

    This article analyses the behavioural choice for theatre tickets using a rich data set for 2010–2013 from the sale system of the Royal Danish National Theatre. A consumer who decides to attend a theatre production faces multiple sources of price variation that involves a choice by the consumer among different ticket alternatives. Three modelling approaches are proposed in order to model ticket purchases: conditional logit with socio-demographic characteristics, nested logit and latent class. These models allow us explicitly to take into account consumers’ preference heterogeneity with respect to the attributes associated with each ticket alternative (quality of the seat and day of the performance). In addition, the willingness to pay of choice attributes is estimated. Final results suggest that customers’ characteristics in terms of age and frequency of theatre attendance characterize different patterns of behaviour in the choice of theatre ticket.
    OriginalsprogEngelsk
    TidsskriftApplied Economics
    Vol/bind50
    Udgave nummer5
    Sider (fra-til)545-558
    Antal sider14
    ISSN0003-6846
    DOI
    StatusUdgivet - 2018

    Bibliografisk note

    Published online: 7. June 2017

    Emneord

    • Theatre demand
    • Discrete choice models
    • Price discrimination
    • Willingness to pay
    • Market segments

    Citationsformater