Modelling Emotional and Attitudinal Responses as Drivers of Sponsorship Value

Anne Martensen, Flemming Hansen, Sverre Riis Christensen

Publikation: KonferencebidragPaperForskning

OriginalsprogEngelsk
Publikationsdato2005
Antal sider7
StatusUdgivet - 2005
BegivenhedThe 34th EMAC Annual Conference 2005: Rejuvenating Marketing: Contamination, Innovation, Integration - Bocconi University, Milano, Italien
Varighed: 24 maj 200527 maj 2005
Konferencens nummer: 34

Konference

KonferenceThe 34th EMAC Annual Conference 2005
Nummer34
LokationBocconi University
LandItalien
ByMilano
Periode24/05/200527/05/2005

Bibliografisk note

Sider: 7

Emneord

  • Reklameeffekt
  • Emotioner
  • Sponsering

Citationsformater