Modelling Emotional and Attitudinal Responses as Drivers of Sponsorship Value

Anne Martensen, Flemming Hansen, Sverre Riis Christensen

Publikation: Konferencebidrag › Paper › Forskning

Originalsprog	Engelsk
Publikationsdato	2005
Antal sider	7
Status	Udgivet - 2005
Begivenhed	The 34th EMAC Annual Conference 2005: Rejuvenating Marketing: Contamination, Innovation, Integration - Bocconi University, Milano, Italien Varighed: 24 maj 2005 → 27 maj 2005 Konferencens nummer: 34

Konference	The 34th EMAC Annual Conference 2005
Nummer	34
Lokation	Bocconi University
Land/Område	Italien
By	Milano
Periode	24/05/2005 → 27/05/2005

Sider: 7

Emneord

@conference{bbab16a0dd2211db84f6000ea68e967b,

title = "Modelling Emotional and Attitudinal Responses as Drivers of Sponsorship Value",

keywords = "Reklameeffekt, Emotioner, Sponsering",

author = "Anne Martensen and Flemming Hansen and {Riis Christensen}, Sverre",

note = "Sider: 7; The 34th EMAC Annual Conference 2005 ; Conference date: 24-05-2005 Through 27-05-2005",

year = "2005",

language = "English",

}