Modelling Emotional and Attitudinal Evaluations of Major Sponsors

Anne Martensen, Flemming Hansen

Publikation: KonferencebidragPaperForskning

OriginalsprogEngelsk
Publikationsdato2004
StatusUdgivet - 2004
BegivenhedThe 3rd International Conference on Research in Advertising (ICORIA), Ekeberg Campus, Norwegian School of Management - Oslo, Norge
Varighed: 6 jun. 20048 jun. 2004
Konferencens nummer: 3

Konference

KonferenceThe 3rd International Conference on Research in Advertising (ICORIA), Ekeberg Campus, Norwegian School of Management
Nummer3
Land/OmrådeNorge
ByOslo
Periode06/06/200408/06/2004

Bibliografisk note

Opstilling: 659.41 mar
Løbe nr.: 0410134
Sider: 11

Emneord

  • Reklameeffekt
  • Emotioner
  • Sponsering
  • den danske bank
  • house of prince

Citationsformater