Modeling Utilitarian Consumption Behaviors in Online Shopping: An Expectation Disconfirmation Perspective

Eric T. K. Lim, Dianne Cyr, Chee-Wee Tan

Publikation: Bidrag til bog/antologi/rapportKonferencebidrag i proceedingsForskningpeer review

Abstrakt

Utilitarian consumption appeals to the cognitive rationality of consumers by accentuating the attainment of desirable transactional outcomes. While substantial knowledge has been accumulated on understanding the determinants of consumers’ acceptance of e-commerce websites, there is a paucity of studies that explore customers’ pre-consumption service expectations in order to determine how these expectations may be leveraged by e-merchants in creating matching e-services. Drawing on the Expectation Disconfirmation Theory (EDT), this study advances a model that not only delineates utilitarian expectations into its constituent dimensions, but also highlights how these expectations can be best served through transactional functionalities devised for improving the functional performance of e-commerce websites. The model is then empirically verified via an online survey questionnaire administered on a sample of 183 student participants. Theoretical contributions and pragmatic implications to be gleaned from our proposed model and its subsequent empirical validation are discussed.
OriginalsprogEngelsk
TitelAMCIS 2010 Proceedings
Vol/bind4
UdgivelsesstedAtlanta
ForlagAssociation for Information Systems. AIS Electronic Library (AISeL)
Publikationsdato2010
Artikelnummer464
ISBN (Trykt)9781617389528
StatusUdgivet - 2010
Udgivet eksterntJa
BegivenhedThe 16th Americas Conference on Information Systems AMCIS 2010 - Lima, Peru
Varighed: 12 aug. 201015 aug. 2010
Konferencens nummer: 16

Konference

KonferenceThe 16th Americas Conference on Information Systems AMCIS 2010
Nummer16
Land/OmrådePeru
ByLima
Periode12/08/201015/08/2010

Citationsformater