Mobile Portal Implementation Strategy: A Theoretical Exploration

Ping Gao, Jan Damsgaard

    Publikation: Bidrag til bog/antologi/rapportKonferencebidrag i proceedingsForskningpeer review

    Abstrakt

    Mobile portal plays an important role in mobile commerce market. Current literature focuses on static analysis on the value chain of mobile portals. This article provides a dynamic perspective on mobile portal strategy. Drawing upon network economics, we describe mobile portal implementation as a fourphase process. In different phase, a portal provider has various challenges to overcome and adopt diverse strategies, and correspondingly the regulator has different foci. The conceptual framework proposed in this article offers a basis for further analyses on the market dynamics of mobile commerce, and can be generalized to studying other networked technologies
    OriginalsprogEngelsk
    TitelChallenges of Expanding Internet: E-Commerce, E-Business, and E-Government : The 5th IFIP Conference e-Commerce, e-Business, and e-Government (I3E’2005)
    RedaktørerMatohisa Funabashi, Adam Grzech
    Antal sider13
    UdgivelsesstedNew York
    ForlagSpringer
    Publikationsdato2005
    Sider435-447
    ISBN (Trykt)9780387287539
    ISBN (Elektronisk)9780387297736
    DOI
    StatusUdgivet - 2005
    BegivenhedThe 5th IFIP Conference on e-Commerce, e-Business, and e-Government. I3 E'2OO5 - Poznan, Polen
    Varighed: 28 okt. 200530 okt. 2005
    Konferencens nummer: 5

    Konference

    KonferenceThe 5th IFIP Conference on e-Commerce, e-Business, and e-Government. I3 E'2OO5
    Nummer5
    LandPolen
    ByPoznan
    Periode28/10/200530/10/2005
    NavnIFIP Advances in Information and Communication Technology
    Vol/bind189
    ISSN1868-4238

    Emneord

    • Mobil elektronisk handel
    • Mobiltelefoner
    • Netværksøkonomi
    • Portaler
    • IT-strategi
    • Mobilportaler
    • Mobile commerce
    • Mobile portal
    • Network economics
    • Strategy

    Citationsformater