Mobile Portal Implementation Strategy: A Theoretical Exploration

Ping Gao; Jan Damsgaard

doi:10.1007/0-387-29773-1_29

Mobile Portal Implementation Strategy: A Theoretical Exploration

Publikation: Bidrag til bog/antologi/rapport › Konferencebidrag i proceedings › Forskning › peer review

Abstract

Mobile portal plays an important role in mobile commerce market. Current literature focuses on static analysis on the value chain of mobile portals. This article provides a dynamic perspective on mobile portal strategy. Drawing upon network economics, we describe mobile portal implementation as a fourphase process. In different phase, a portal provider has various challenges to overcome and adopt diverse strategies, and correspondingly the regulator has different foci. The conceptual framework proposed in this article offers a basis for further analyses on the market dynamics of mobile commerce, and can be generalized to studying other networked technologies

Originalsprog	Engelsk
Titel	Challenges of Expanding Internet: E-Commerce, E-Business, and E-Government : The 5th IFIP Conference e-Commerce, e-Business, and e-Government (I3E’2005)
Redaktører	Matohisa Funabashi, Adam Grzech
Antal sider	13
Udgivelsessted	New York
Forlag	Springer
Publikationsdato	2005
Sider	435-447
ISBN (Trykt)	9780387287539
ISBN (Elektronisk)	9780387297736
DOI	https://doi.org/10.1007/0-387-29773-1_29
Status	Udgivet - 2005
Begivenhed	The 5th IFIP Conference on e-Commerce, e-Business, and e-Government. I3 E'2OO5 - Poznan, Polen Varighed: 28 okt. 2005 → 30 okt. 2005 Konferencens nummer: 5

Konference

Konference	The 5th IFIP Conference on e-Commerce, e-Business, and e-Government. I3 E'2OO5
Nummer	5
Land/Område	Polen
By	Poznan
Periode	28/10/2005 → 30/10/2005

Navn	IFIP Advances in Information and Communication Technology
Vol/bind	189
ISSN	1868-4238

Emneord

Mobil elektronisk handel
Mobiltelefoner
Netværksøkonomi
Portaler
IT-strategi
Mobilportaler
Mobile commerce
Mobile portal
Network economics
Strategy

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Citationsformater

Gao, Ping ; Damsgaard, Jan. / Mobile Portal Implementation Strategy : A Theoretical Exploration. Challenges of Expanding Internet: E-Commerce, E-Business, and E-Government : The 5th IFIP Conference e-Commerce, e-Business, and e-Government (I3E’2005). red. / Matohisa Funabashi ; Adam Grzech. New York : Springer, 2005. s. 435-447 (IFIP Advances in Information and Communication Technology, Bind 189).

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title = "Mobile Portal Implementation Strategy: A Theoretical Exploration",

abstract = "Mobile portal plays an important role in mobile commerce market. Current literature focuses on static analysis on the value chain of mobile portals. This article provides a dynamic perspective on mobile portal strategy. Drawing upon network economics, we describe mobile portal implementation as a fourphase process. In different phase, a portal provider has various challenges to overcome and adopt diverse strategies, and correspondingly the regulator has different foci. The conceptual framework proposed in this article offers a basis for further analyses on the market dynamics of mobile commerce, and can be generalized to studying other networked technologies",

keywords = "Mobil elektronisk handel, Mobiltelefoner, Netv{\ae}rks{\o}konomi, Portaler, IT-strategi, Mobilportaler, Mobile commerce, Mobile portal, Network economics, Strategy",

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doi = "10.1007/0-387-29773-1_29",

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Gao, P & Damsgaard, J 2005, Mobile Portal Implementation Strategy: A Theoretical Exploration. i M Funabashi & A Grzech (red), Challenges of Expanding Internet: E-Commerce, E-Business, and E-Government : The 5th IFIP Conference e-Commerce, e-Business, and e-Government (I3E’2005). Springer, New York, IFIP Advances in Information and Communication Technology, bind 189, s. 435-447, The 5th IFIP Conference on e-Commerce, e-Business, and e-Government. I3 E'2OO5, Poznan, Polen, 28/10/2005. https://doi.org/10.1007/0-387-29773-1_29

Mobile Portal Implementation Strategy: A Theoretical Exploration. / Gao, Ping; Damsgaard, Jan.
Challenges of Expanding Internet: E-Commerce, E-Business, and E-Government : The 5th IFIP Conference e-Commerce, e-Business, and e-Government (I3E’2005). red. / Matohisa Funabashi; Adam Grzech. New York: Springer, 2005. s. 435-447 (IFIP Advances in Information and Communication Technology, Bind 189).

Publikation: Bidrag til bog/antologi/rapport › Konferencebidrag i proceedings › Forskning › peer review

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AB - Mobile portal plays an important role in mobile commerce market. Current literature focuses on static analysis on the value chain of mobile portals. This article provides a dynamic perspective on mobile portal strategy. Drawing upon network economics, we describe mobile portal implementation as a fourphase process. In different phase, a portal provider has various challenges to overcome and adopt diverse strategies, and correspondingly the regulator has different foci. The conceptual framework proposed in this article offers a basis for further analyses on the market dynamics of mobile commerce, and can be generalized to studying other networked technologies

KW - Mobil elektronisk handel

KW - Mobiltelefoner

KW - Netværksøkonomi

KW - Portaler

KW - IT-strategi

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KW - Mobile portal

KW - Network economics

KW - Strategy

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BT - Challenges of Expanding Internet: E-Commerce, E-Business, and E-Government

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Gao P, Damsgaard J. Mobile Portal Implementation Strategy: A Theoretical Exploration. I Funabashi M, Grzech A, red., Challenges of Expanding Internet: E-Commerce, E-Business, and E-Government : The 5th IFIP Conference e-Commerce, e-Business, and e-Government (I3E’2005). New York: Springer. 2005. s. 435-447. (IFIP Advances in Information and Communication Technology, Bind 189). doi: 10.1007/0-387-29773-1_29