Mining Links Between Travel Motivations and Mental Representation of Destinations from Twitter Postings

Publikation: Bidrag til bog/antologi/rapportKonferencebidrag i proceedingsForskningpeer review

Abstrakt

This paper describes Natural Language Processing techniques to extract patterns of destination image formation from Social Media postings. In a pilot study, we show how Twitter postings can be mined to uncover travel motivations and values for various travel destinations; we also explore the mental representations that underly these values and motivations. While this pilot study is subject to limitations, the results demonstrate that Twitter data is a compelling source of information about travellers and destinations.
OriginalsprogEngelsk
Titel2020 Global Marketing Conference at Seoul Proceedings
RedaktørerJeonghye Choi, Yeolim Yoon
Antal sider5
UdgivelsesstedChangwon
ForlagGlobal Alliance of Marketing & Management Associations
Publikationsdato2020
Sider1025-1029
DOI
StatusUdgivet - 2020
Begivenhed2020 Global Marketing Conference: Bridging Asia and the World: New Marketing and Management in Digitally Connected World - Virtual Conference, Seoul, WWW
Varighed: 5 nov. 20208 nov. 2020

Konference

Konference2020 Global Marketing Conference
LokationVirtual Conference
LandWWW
BySeoul
Periode05/11/202008/11/2020

Citationsformater