Mindsets in Marketing for Product Innovation: An Explorative Analysis of Chief Marketing Executives' Ideas and Beliefs about How to Increase Their Firms' Innovation Capability

Karin Tollin

doi:10.1080/09652540802481934

Mindsets in Marketing for Product Innovation: An Explorative Analysis of Chief Marketing Executives' Ideas and Beliefs about How to Increase Their Firms' Innovation Capability

Institut for Afsætningsøkonomi

Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › peer review

Originalsprog	Engelsk
Tidsskrift	Journal of Strategic Marketing
Vol/bind	16
Udgave nummer	5
Sider (fra-til)	363 - 390
ISSN	0965-254X
DOI	https://doi.org/10.1080/09652540802481934
Status	Udgivet - 2008

Emneord

markedsføringsledelse
produktudvikling
marketing executives
mental models

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Adgang til dokumentet

10.1080/09652540802481934

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Citationsformater

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title = "Mindsets in Marketing for Product Innovation: An Explorative Analysis of Chief Marketing Executives' Ideas and Beliefs about How to Increase Their Firms' Innovation Capability",

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author = "Karin Tollin",

year = "2008",

doi = "10.1080/09652540802481934",

language = "English",

volume = "16",

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journal = "Journal of Strategic Marketing",

issn = "0965-254X",

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T2 - An Explorative Analysis of Chief Marketing Executives' Ideas and Beliefs about How to Increase Their Firms' Innovation Capability

AU - Tollin, Karin

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Y1 - 2008

KW - markedsføringsledelse

KW - produktudvikling

KW - marketing executives

KW - mental models

U2 - 10.1080/09652540802481934

DO - 10.1080/09652540802481934

M3 - Journal article

SN - 0965-254X

VL - 16

SP - 363

EP - 390

JO - Journal of Strategic Marketing

JF - Journal of Strategic Marketing

IS - 5

ER -