Mindsets for Green Innovation

Karin Tollin, Jesper Vej

Publikation: KonferencebidragPaperForskning

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Abstrakt

Managers’ mindset about the sustainability construct and its triggers is the topic dealt with in the paper. The interviewed managers are all working in companies expressing a commitment on sustainability in their external communication. However, our findings reveal that their commitment is pursued from different business models, visions and ideas about the sustainability construct. We found that sustainability is not triggered, approached and practiced in accordance with one overall mindset. Four interrelated mindsets emerged - due to that sustainability is a learning process and thus formed and developed over time.
OriginalsprogEngelsk
Publikationsdato21 jun. 2011
Antal sider12
StatusUdgivet - 21 jun. 2011
BegivenhedThe XXII ISPIM Conference 2011: Sustainability in Innovation: Innovation Management Challenges - Hamburg, Tyskland
Varighed: 12 jun. 201115 jun. 2011
Konferencens nummer: 22
https://www.dropbox.com/s/69pxgncpg5ckfv1/2011_ISPIM_Conference_Programme.pdf?dl=0

Konference

KonferenceThe XXII ISPIM Conference 2011
Nummer22
LandTyskland
ByHamburg
Periode12/06/201115/06/2011
Internetadresse

Emneord

  • sustainability
  • mindsets
  • learning and innovation

Citationsformater