Mimesis and brand management: Affective patterns in the culture of brands

Buhl Pedersen Søren

Mimesis and brand management: Affective patterns in the culture of brands

Buhl Pedersen Søren

Publikation: Konferencebidrag › Paper › Forskning

Originalsprog	Engelsk
Publikationsdato	2004
Status	Udgivet - 2004
Begivenhed	Conference "Practicing Philosophy of Management", St.Anne´s College - Oxford, Storbritannien Varighed: 7 jul. 2004 → 11 jul. 2004

Konference

Konference	Conference "Practicing Philosophy of Management", St.Anne´s College
Land/Område	Storbritannien
By	Oxford
Periode	07/07/2004 → 11/07/2004

Bibliografisk note

Opstilling: 659.18 buh
Løbe nr.: 050724
Sider: 21

Emneord

Emotioner
Kultur
Brands
Brand management
Mimesis

Handle.net

Persistent link

Citationsformater

@conference{2e752000c34111db9769000ea68e967b,

title = "Mimesis and brand management: Affective patterns in the culture of brands",

keywords = "Emotioner, Kultur, Brands, Brand management, Mimesis",

author = "S{\o}ren, \{Buhl Pedersen\}",

note = "Opstilling: 659.18 buh L{\o}be nr.: 050724 Sider: 21; Conference {"}Practicing Philosophy of Management{"}, St.Anne´s College ; Conference date: 07-07-2004 Through 11-07-2004",

year = "2004",

language = "English",

}