Mimesis and brand management: Affective patterns in the culture of brands

Buhl Pedersen Søren

Publikation: KonferencebidragPaperForskning

OriginalsprogEngelsk
Publikationsdato2004
StatusUdgivet - 2004
BegivenhedConference "Practicing Philosophy of Management", St.Anne´s College - Oxford, Storbritannien
Varighed: 7 jul. 200411 jul. 2004

Konference

KonferenceConference "Practicing Philosophy of Management", St.Anne´s College
LandStorbritannien
ByOxford
Periode07/07/200411/07/2004

Bibliografisk note

Opstilling: 659.18 buh
Løbe nr.: 050724
Sider: 21

Emneord

  • Emotioner
  • Kultur
  • Brands
  • Brand management
  • Mimesis

Citationsformater