Mechanisms of Activating and Engaging Cultural Meaning Systems Across Cultures

Tore Kristensen; Kjell Grønhaug

Mechanisms of Activating and Engaging Cultural Meaning Systems Across Cultures

Institut for Afsætningsøkonomi

Publikation: Konferencebidrag › Paper › Forskning

Originalsprog	Engelsk
Publikationsdato	2003
Status	Udgivet - 2003
Begivenhed	Brand Logic Recontre 2003. The Interdisciplinary Forum for Experts for Research in Brand Systems - Varighed: 30 jun. 2010 → …

Konference

Konference	Brand Logic Recontre 2003. The Interdisciplinary Forum for Experts for Research in Brand Systems
Periode	30/06/2010 → …

Bibliografisk note

Opstilling: 308.2 kri
Løbe nr.: 032160
Sider: 61-67

Emneord

Kommunikationsteori
Interkulturel kommunikation
Kultur og markedsføring
Branding

Handle.net

Persistent link

Citationsformater

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title = "Mechanisms of Activating and Engaging Cultural Meaning Systems Across Cultures",

keywords = "Kommunikationsteori, Interkulturel kommunikation, Kultur og markedsf{\o}ring, Branding",

author = "Tore Kristensen and Kjell Gr{\o}nhaug",

note = "Opstilling: 308.2 kri L{\o}be nr.: 032160 Sider: 61-67; Brand Logic Recontre 2003. The Interdisciplinary Forum for Experts for Research in Brand Systems ; Conference date: 30-06-2010",

year = "2003",

language = "English",

}

TY - CONF

T1 - Mechanisms of Activating and Engaging Cultural Meaning Systems Across Cultures

AU - Kristensen, Tore

AU - Grønhaug, Kjell

N1 - Opstilling: 308.2 kri Løbe nr.: 032160 Sider: 61-67

PY - 2003

Y1 - 2003

KW - Kommunikationsteori

KW - Interkulturel kommunikation

KW - Kultur og markedsføring

KW - Branding

M3 - Paper

T2 - Brand Logic Recontre 2003. The Interdisciplinary Forum for Experts for Research in Brand Systems

Y2 - 30 June 2010

ER -