Measuring Appeal in Human Computer Interaction: A Cognitive Neuroscience-Based Approach

Tillmann Neben; Bo Sophia Xiao; Eric T. Lim; Chee-Wee Tan; Armin Heinzl

doi:10.1007/978-3-319-18702-0_20

Measuring Appeal in Human Computer Interaction: A Cognitive Neuroscience-Based Approach

Tillmann Neben, Bo Sophia Xiao, Eric T. Lim, Chee-Wee Tan, Armin Heinzl

Publikation: Bidrag til bog/antologi/rapport › Konferencebidrag i proceedings › Forskning › peer review

Abstract

Appeal refers to the positive emotional response to an aesthetic, beautiful, or in another way desirable stimulus. It is a recurring topic in information systems (IS) research, and is important for understanding many phenomena of user behavior and decision-making. While past IS research on appeal has relied predominantly on subjective self-rating scales, this research-in-progress paper proposes complementary objective measurement for appeal. We start by reviewing the linkages between the theoretical constructs related to appeal and their neurophysiological correlates. We then review past approaches to measuring appeal and discuss their characteristics. Finally, we arrive at a recommendation that builds on a combination of psychophysiology (EDA, facial EMG) and brain imaging (fNIRS).

Originalsprog	Engelsk
Titel	Information Systems and Neuroscience : Gmunden Retreat on NeuroIS 2015
Redaktører	Fred D. Davis, René Riedl, Jan vom Brocke, Pierre-Majorique Léger, Adriane B. Randolph
Antal sider	9
Udgivelsessted	Cham
Forlag	Springer Science+Business Media
Publikationsdato	2015
Sider	151-159
ISBN (Trykt)	9783319187013
ISBN (Elektronisk)	9783319187020
DOI	https://doi.org/10.1007/978-3-319-18702-0_20
Status	Udgivet - 2015
Begivenhed	Gmunden Retreat on NeuroIS 2015 - Gmunden Retreat, Gmunden, Østrig Varighed: 1 jun. 2015 → 3 jun. 2015 Konferencens nummer: 7 http://www.neurois.org/index.php?option=com_content&task=view&id=93&Itemid=110

Konference

Konference	Gmunden Retreat on NeuroIS 2015
Nummer	7
Lokation	Gmunden Retreat
Land/Område	Østrig
By	Gmunden
Periode	01/06/2015 → 03/06/2015
Internetadresse	http://www.neurois.org/index.php?option=com_content&task=view&id=93&Itemid=110

Navn	Lecture Notes in Information Systems and Organisation
Vol/bind	10
ISSN	2195-4968

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10.1007/978-3-319-18702-0_20

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Citationsformater

Neben, T., Xiao, B. S., Lim, E. T., Tan, C.-W., & Heinzl, A. (2015). Measuring Appeal in Human Computer Interaction: A Cognitive Neuroscience-Based Approach. I F. D. Davis, R. Riedl, J. vom Brocke, P.-M. Léger, & A. B. Randolph (red.), Information Systems and Neuroscience: Gmunden Retreat on NeuroIS 2015 (s. 151-159). Springer Science+Business Media. https://doi.org/10.1007/978-3-319-18702-0_20

Neben, Tillmann ; Xiao, Bo Sophia ; Lim, Eric T. et al. / Measuring Appeal in Human Computer Interaction : A Cognitive Neuroscience-Based Approach. Information Systems and Neuroscience: Gmunden Retreat on NeuroIS 2015. red. / Fred D. Davis ; René Riedl ; Jan vom Brocke ; Pierre-Majorique Léger ; Adriane B. Randolph. Cham : Springer Science+Business Media, 2015. s. 151-159 (Lecture Notes in Information Systems and Organisation, Bind 10).

@inproceedings{2314e26a547745909fb0f341149712d1,

title = "Measuring Appeal in Human Computer Interaction: A Cognitive Neuroscience-Based Approach",

abstract = "Appeal refers to the positive emotional response to an aesthetic, beautiful, or in another way desirable stimulus. It is a recurring topic in information systems (IS) research, and is important for understanding many phenomena of user behavior and decision-making. While past IS research on appeal has relied predominantly on subjective self-rating scales, this research-in-progress paper proposes complementary objective measurement for appeal. We start by reviewing the linkages between the theoretical constructs related to appeal and their neurophysiological correlates. We then review past approaches to measuring appeal and discuss their characteristics. Finally, we arrive at a recommendation that builds on a combination of psychophysiology (EDA, facial EMG) and brain imaging (fNIRS).",

author = "Tillmann Neben and Xiao, {Bo Sophia} and Lim, {Eric T.} and Chee-Wee Tan and Armin Heinzl",

year = "2015",

doi = "10.1007/978-3-319-18702-0_20",

language = "English",

isbn = "9783319187013",

series = "Lecture Notes in Information Systems and Organisation",

publisher = "Springer Science+Business Media",

pages = "151--159",

editor = "Davis, {Fred D.} and Ren{\'e} Riedl and {vom Brocke}, Jan and Pierre-Majorique L{\'e}ger and Randolph, {Adriane B.}",

booktitle = "Information Systems and Neuroscience",

address = "Germany",

note = "Gmunden Retreat on NeuroIS 2015 ; Conference date: 01-06-2015 Through 03-06-2015",

url = "http://www.neurois.org/index.php?option=com_content&task=view&id=93&Itemid=110",

}

Neben, T, Xiao, BS, Lim, ET, Tan, C-W & Heinzl, A 2015, Measuring Appeal in Human Computer Interaction: A Cognitive Neuroscience-Based Approach. i FD Davis, R Riedl, J vom Brocke, P-M Léger & AB Randolph (red), Information Systems and Neuroscience: Gmunden Retreat on NeuroIS 2015. Springer Science+Business Media, Cham, Lecture Notes in Information Systems and Organisation, bind 10, s. 151-159, Gmunden Retreat on NeuroIS 2015, Gmunden, Østrig, 01/06/2015. https://doi.org/10.1007/978-3-319-18702-0_20

Measuring Appeal in Human Computer Interaction: A Cognitive Neuroscience-Based Approach. / Neben, Tillmann; Xiao, Bo Sophia; Lim, Eric T. et al.
Information Systems and Neuroscience: Gmunden Retreat on NeuroIS 2015. red. / Fred D. Davis; René Riedl; Jan vom Brocke; Pierre-Majorique Léger; Adriane B. Randolph. Cham: Springer Science+Business Media, 2015. s. 151-159 (Lecture Notes in Information Systems and Organisation, Bind 10).

Publikation: Bidrag til bog/antologi/rapport › Konferencebidrag i proceedings › Forskning › peer review

TY - GEN

T1 - Measuring Appeal in Human Computer Interaction

T2 - Gmunden Retreat on NeuroIS 2015

AU - Neben, Tillmann

AU - Xiao, Bo Sophia

AU - Lim, Eric T.

AU - Tan, Chee-Wee

AU - Heinzl, Armin

N1 - Conference code: 7

PY - 2015

Y1 - 2015

N2 - Appeal refers to the positive emotional response to an aesthetic, beautiful, or in another way desirable stimulus. It is a recurring topic in information systems (IS) research, and is important for understanding many phenomena of user behavior and decision-making. While past IS research on appeal has relied predominantly on subjective self-rating scales, this research-in-progress paper proposes complementary objective measurement for appeal. We start by reviewing the linkages between the theoretical constructs related to appeal and their neurophysiological correlates. We then review past approaches to measuring appeal and discuss their characteristics. Finally, we arrive at a recommendation that builds on a combination of psychophysiology (EDA, facial EMG) and brain imaging (fNIRS).

AB - Appeal refers to the positive emotional response to an aesthetic, beautiful, or in another way desirable stimulus. It is a recurring topic in information systems (IS) research, and is important for understanding many phenomena of user behavior and decision-making. While past IS research on appeal has relied predominantly on subjective self-rating scales, this research-in-progress paper proposes complementary objective measurement for appeal. We start by reviewing the linkages between the theoretical constructs related to appeal and their neurophysiological correlates. We then review past approaches to measuring appeal and discuss their characteristics. Finally, we arrive at a recommendation that builds on a combination of psychophysiology (EDA, facial EMG) and brain imaging (fNIRS).

U2 - 10.1007/978-3-319-18702-0_20

DO - 10.1007/978-3-319-18702-0_20

M3 - Article in proceedings

SN - 9783319187013

T3 - Lecture Notes in Information Systems and Organisation

SP - 151

EP - 159

BT - Information Systems and Neuroscience

A2 - Davis, Fred D.

A2 - Riedl, René

A2 - vom Brocke, Jan

A2 - Léger, Pierre-Majorique

A2 - Randolph, Adriane B.

PB - Springer Science+Business Media

CY - Cham

Y2 - 1 June 2015 through 3 June 2015

ER -

Neben T, Xiao BS, Lim ET, Tan CW, Heinzl A. Measuring Appeal in Human Computer Interaction: A Cognitive Neuroscience-Based Approach. I Davis FD, Riedl R, vom Brocke J, Léger PM, Randolph AB, red., Information Systems and Neuroscience: Gmunden Retreat on NeuroIS 2015. Cham: Springer Science+Business Media. 2015. s. 151-159. (Lecture Notes in Information Systems and Organisation, Bind 10). doi: 10.1007/978-3-319-18702-0_20