Measuring and Managing Brand Equity: A Study with Focus on Product and Service Quality in Banking

Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › peer review

Originalsprog	Engelsk
Tidsskrift	International Journal of Quality and Service Sciences
Vol/bind	2
Udgave nummer	3
Sider (fra-til)	300-316
Antal sider	316
ISSN	1756-669X
DOI	https://doi.org/10.1108/17566691011090044
Status	Udgivet - 2010

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@article{98e7f52c95824087b473ab314b39d0a5,

title = "Measuring and Managing Brand Equity: A Study with Focus on Product and Service Quality in Banking",

author = "Anne Martensen and Lars Gr{\o}nholdt",

year = "2010",

doi = "10.1108/17566691011090044",

language = "English",

volume = "2",

pages = "300--316",

journal = "International Journal of Quality and Service Sciences",

issn = "1756-669X",

publisher = "Emerald Group Publishing",

number = "3",

}

TY - JOUR

T1 - Measuring and Managing Brand Equity

T2 - A Study with Focus on Product and Service Quality in Banking

AU - Martensen, Anne

AU - Grønholdt, Lars

PY - 2010

Y1 - 2010

U2 - 10.1108/17566691011090044

DO - 10.1108/17566691011090044

M3 - Journal article

SN - 1756-669X

VL - 2

SP - 300

EP - 316

JO - International Journal of Quality and Service Sciences

JF - International Journal of Quality and Service Sciences

IS - 3

ER -