Measurement and Management of Brand Equity

Anne Martensen; Lars Grønholdt

Measurement and Management of Brand Equity

Anne Martensen
, Lars Grønholdt

Institut for Afsætningsøkonomi

Publikation: Bidrag til bog/antologi/rapport › Konferencebidrag i proceedings › Forskning

Originalsprog	Engelsk
Titel	Performance Measurement and Management 2004. Public and Private. Papers from the Fourth International Conference on Performance Measurement and Management - PMA 2004. Edinburgh International Conference Centre (EICC), UK 28-30 July 2004
Redaktører	Andy Neely (et.al)
Publikationsdato	2004
Sider	635-642
Status	Udgivet - 2004
Begivenhed	International Conference on Performance Measurement and Management - PMA 2004. Edinburgh International Conference Centre (EICC) - Edinburg, Storbritannien Varighed: 28 jul. 2004 → 30 jul. 2004 Konferencens nummer: 4

Konference

Konference	International Conference on Performance Measurement and Management - PMA 2004. Edinburgh International Conference Centre (EICC)
Nummer	4
Land/Område	Storbritannien
By	Edinburg
Periode	28/07/2004 → 30/07/2004

Bibliografisk note

Opstilling: 659.18 mar
Løbe nr.: 0410130

Emneord

Branding
Brand equity

Handle.net

Persistent link

Citationsformater

@inproceedings{f9488ed0c02011db9769000ea68e967b,

title = "Measurement and Management of Brand Equity",

keywords = "Branding, Brand equity",

author = "Anne Martensen and Lars Gr{\o}nholdt",

note = "Opstilling: 659.18 mar L{\o}be nr.: 0410130; International Conference on Performance Measurement and Management - PMA 2004. Edinburgh International Conference Centre (EICC) ; Conference date: 28-07-2004 Through 30-07-2004",

year = "2004",

language = "English",

pages = "635--642",

editor = "\{Neely (et.al)\}, Andy",

booktitle = "Performance Measurement and Management 2004. Public and Private. Papers from the Fourth International Conference on Performance Measurement and Management - PMA 2004. Edinburgh International Conference Centre (EICC), UK 28-30 July 2004",

}

Martensen, A & Grønholdt, L 2004, Measurement and Management of Brand Equity. i A Neely (et.al) (red.), Performance Measurement and Management 2004. Public and Private. Papers from the Fourth International Conference on Performance Measurement and Management - PMA 2004. Edinburgh International Conference Centre (EICC), UK 28-30 July 2004. s. 635-642, International Conference on Performance Measurement and Management - PMA 2004. Edinburgh International Conference Centre (EICC), Edinburg, Storbritannien, 28/07/2004.

Measurement and Management of Brand Equity. / Martensen, Anne; Grønholdt, Lars.
Performance Measurement and Management 2004. Public and Private. Papers from the Fourth International Conference on Performance Measurement and Management - PMA 2004. Edinburgh International Conference Centre (EICC), UK 28-30 July 2004. red. / Andy Neely (et.al). 2004. s. 635-642.

Publikation: Bidrag til bog/antologi/rapport › Konferencebidrag i proceedings › Forskning

TY - GEN

T1 - Measurement and Management of Brand Equity

AU - Martensen, Anne

AU - Grønholdt, Lars

N1 - Conference code: 4

PY - 2004

Y1 - 2004

KW - Branding

KW - Brand equity

M3 - Article in proceedings

SP - 635

EP - 642

BT - Performance Measurement and Management 2004. Public and Private. Papers from the Fourth International Conference on Performance Measurement and Management - PMA 2004. Edinburgh International Conference Centre (EICC), UK 28-30 July 2004

A2 - Neely (et.al), Andy

T2 - International Conference on Performance Measurement and Management - PMA 2004. Edinburgh International Conference Centre (EICC)

Y2 - 28 July 2004 through 30 July 2004

ER -