Originalsprog | Engelsk |
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Titel | Performance Measurement and Management 2004. Public and Private. Papers from the Fourth International Conference on Performance Measurement and Management - PMA 2004. Edinburgh International Conference Centre (EICC), UK 28-30 July 2004 |
Redaktører | Andy Neely (et.al) |
Publikationsdato | 2004 |
Sider | 635-642 |
Status | Udgivet - 2004 |
Begivenhed | International Conference on Performance Measurement and Management - PMA 2004. Edinburgh International Conference Centre (EICC) - Edinburg, Storbritannien Varighed: 28 jul. 2004 → 30 jul. 2004 Konferencens nummer: 4 |
Konference
Konference | International Conference on Performance Measurement and Management - PMA 2004. Edinburgh International Conference Centre (EICC) |
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Nummer | 4 |
Land/Område | Storbritannien |
By | Edinburg |
Periode | 28/07/2004 → 30/07/2004 |
Bibliografisk note
Opstilling: 659.18 marLøbe nr.: 0410130
Emneord
- Branding
- Brand equity