Measurement and Management of Brand Equity

Publikation: Bidrag til bog/antologi/rapportKonferencebidrag i proceedingsForskning

OriginalsprogEngelsk
TitelPerformance Measurement and Management 2004. Public and Private. Papers from the Fourth International Conference on Performance Measurement and Management - PMA 2004. Edinburgh International Conference Centre (EICC), UK 28-30 July 2004
RedaktørerAndy Neely (et.al)
Publikationsdato2004
Sider635-642
StatusUdgivet - 2004
BegivenhedInternational Conference on Performance Measurement and Management - PMA 2004. Edinburgh International Conference Centre (EICC) - Edinburg, Storbritannien
Varighed: 28 jul. 200430 jul. 2004
Konferencens nummer: 4

Konference

KonferenceInternational Conference on Performance Measurement and Management - PMA 2004. Edinburgh International Conference Centre (EICC)
Nummer4
LandStorbritannien
ByEdinburg
Periode28/07/200430/07/2004

Bibliografisk note

Opstilling: 659.18 mar
Løbe nr.: 0410130

Emneord

  • Branding
  • Brand equity

Citationsformater