Means-End Chains and Laddering: An Inventory of Problems and an Agenda for Research

Klaus G. Grunert, Suzanne C. Beckmann, Elin Sørensen

Publikation: Bidrag til bog/antologi/rapport › Bidrag til bog/antologi › Forskning

Originalsprog	Engelsk
Titel	Understanding consumer decision making
Redaktører	Thomas J. Reynolds, Jerry C. Olson
Publikationsdato	2000
Sider	63-90
Status	Udgivet - 2000

Opstilling: 658.804 und
Løbe nr.: 001377

Handle.net

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title = "Means-End Chains and Laddering: An Inventory of Problems and an Agenda for Research",

author = "Grunert, {Klaus G.} and Beckmann, {Suzanne C.} and Elin S{\o}rensen",

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T2 - An Inventory of Problems and an Agenda for Research

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AU - Sørensen, Elin

N1 - Opstilling: 658.804 und Løbe nr.: 001377

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BT - Understanding consumer decision making

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