Matching high-tech and high-touch in supplier-customer relationships

Thomas Ritter, Achim Walter

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

OriginalsprogEngelsk
TidsskriftEuropean Journal of Marketing
Vol/bind40
Udgave nummer3/4
Sider (fra-til)292-310
ISSN0309-0566
StatusUdgivet - 2006

Emneord

  • B2B-markedsføring
  • Organisationers købsadfærd
  • Leverandørsamarbejde
  • Underleverandører

Citer dette

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Matching high-tech and high-touch in supplier-customer relationships. / Ritter, Thomas; Walter, Achim.

I: European Journal of Marketing, Bind 40, Nr. 3/4, 2006, s. 292-310.

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

TY - JOUR

T1 - Matching high-tech and high-touch in supplier-customer relationships

AU - Ritter, Thomas

AU - Walter, Achim

PY - 2006

Y1 - 2006

KW - B2B-markedsføring

KW - Organisationers købsadfærd

KW - Leverandørsamarbejde

KW - Underleverandører

M3 - Journal article

VL - 40

SP - 292

EP - 310

JO - European Journal of Marketing

JF - European Journal of Marketing

SN - 0309-0566

IS - 3/4

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