Mastering Technologies in Design-Driven Innovation: How two Italian Companies made Design a Central Part of Their Innovation Process

Claudio Dell'era, Alessio Marchesi, Roberto Verganti

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Only a few companies have mastered the design-driven approach to innovation. This paper examines what it means to make design a central part of the business process, able to add value to products and create new markets. More specifically, it focuses on the interplay between the functional and semantic dimensions of a product. Case studies of two leading Italian companies in the furniture industry--Kartell and Luceplan--illustrate two principal interpretations of the role of technology in radical design-driven innovation: technology as an enabler of new product meanings for the customer, and the importance of supply networks that allow manufacturers to change product technologies quickly and experiment with new technologies.
TidsskriftResearch Technology Management
Udgave nummer2
Sider (fra-til)12-23
Antal sider11
StatusUdgivet - 2010
Udgivet eksterntJa