Mass Balance Supply Chain Model

This video focuses on the debate surrounding mass balance models used in the palm oil supply chains. In mass balancing, certified palm oil is mixed with conventional palm oil and processed together resulting in products carrying sustainability labels. Quantities are controlled and closely monitored to ensure that the volume of certified product sold aligns with the quantity introduced into the supply chain. While the video showcases how the mass balance model is celebrated for its ability to minimise segregation and lower transaction costs, all while leveraging the benefits of scale and efficiency, it also informs the audience about the perspectives of those who critique the model.