Marketing's role for firm's renewal and innovation capability

Publikation: Bidrag til bog/antologi/rapport › Bidrag til bog/antologi › Forskning › peer review

Originalsprog	Engelsk
Titel	Strategic market creation : A new perspective on marketing and innovation management
Redaktører	Karin Tollin, Antonella Carù
Udgivelsessted	Hoboken, NJ
Forlag	Wiley
Publikationsdato	2008
Sider	124-157
ISBN (Trykt)	9780470725092
Status	Udgivet - 2008

Trykt i løbenr. 083853

Emneord

@inbook{0d0a63b0950611dd9e9b000ea68e967b,

title = "Marketing's role for firm's renewal and innovation capability",

keywords = "markedsf{\o}ring, innovation",

author = "Karin Tollin and Richard Jones",

note = "Trykt i l{\o}benr. 083853",

year = "2008",

language = "English",

isbn = "9780470725092",

pages = "124--157",

editor = "Karin Tollin and Antonella Car{\`u}",

booktitle = "Strategic market creation",

publisher = "Wiley",

}