Marketing's Role for Firms' Renewal and Innovation Capability

Publikation: Bidrag til bog/antologi/rapport › Bidrag til bog/antologi › Forskning › peer review

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@inbook{af0c5403c23546308013f132431f3061,

title = "Marketing's Role for Firms' Renewal and Innovation Capability",

author = "Richard Jones and Karin Tollin",

year = "2008",

language = "English",

isbn = "9780470725092 ",

pages = "124--157",

editor = "Tollin, { Karin} and Antonella Car{\`u}",

booktitle = "Strategic Market Creation",

publisher = "Wiley",

}