Marketing, Realism and Reality: A Plea for Putting More 'Ideology' into Historical Research in Marketing

Publikation: Bidrag til tidsskriftKommentar/debatForskningpeer review

OriginalsprogEngelsk
TidsskriftJournal of Macromarketing
Vol/bind31
Udgave nummer1
Sider (fra-til)105-108
Antal sider4
ISSN0276-1467
DOI
StatusUdgivet - mar. 2011

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