Marketing Mix Induced Word-of-Mouth and its Impact on Consumer Responses in a Service Industry

Anne Martensen, Jan Mouritsen, Christine Madelene Bentzen, Thora Kristine Sørensen

Publikation: Konferencebidrag › Paper › Forskning › peer review

Originalsprog	Engelsk
Publikationsdato	2015
Antal sider	16
Status	Udgivet - 2015
Begivenhed	The 2nd International Conference on Contemporary Marketing Issues - The Titania Hotel, Athens, Athen, Grækenland Varighed: 18 jun. 2014 → 20 jun. 2014 Konferencens nummer: 2 http://www.mkt.teithe.gr/iccmi2014/ConferenceChairs.html

Konference	The 2nd International Conference on Contemporary Marketing Issues
Nummer	2
Lokation	The Titania Hotel, Athens
Land/Område	Grækenland
By	Athen
Periode	18/06/2014 → 20/06/2014
Internetadresse	http://www.mkt.teithe.gr/iccmi2014/ConferenceChairs.html

Handle.net

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title = "Marketing Mix Induced Word-of-Mouth and its Impact on Consumer Responses in a Service Industry",

author = "Anne Martensen and Jan Mouritsen and Bentzen, {Christine Madelene} and S{\o}rensen, {Thora Kristine}",

year = "2015",

language = "English",

note = "The 2nd International Conference on Contemporary Marketing Issues ; Conference date: 18-06-2014 Through 20-06-2014",

url = "http://www.mkt.teithe.gr/iccmi2014/ConferenceChairs.html",

}

TY - CONF

T1 - Marketing Mix Induced Word-of-Mouth and its Impact on Consumer Responses in a Service Industry

AU - Martensen, Anne

AU - Mouritsen, Jan

AU - Bentzen, Christine Madelene

AU - Sørensen, Thora Kristine

N1 - Conference code: 2

PY - 2015

Y1 - 2015

M3 - Paper

T2 - The 2nd International Conference on Contemporary Marketing Issues

Y2 - 18 June 2014 through 20 June 2014

ER -