Marketing Mix Induced Word-of-Mouth and its Impact on Consumer Responses in a Service Industry

Anne Martensen, Jan Mouritsen, Christine Madelene Bentzen, Thora Kristine Sørensen

Publikation: KonferencebidragPaperForskningpeer review

OriginalsprogEngelsk
Publikationsdato2015
Antal sider16
StatusUdgivet - 2015
BegivenhedThe 2nd International Conference on Contemporary Marketing Issues - The Titania Hotel, Athens, Athen, Grækenland
Varighed: 18 jun. 201420 jun. 2014
Konferencens nummer: 2
http://www.mkt.teithe.gr/iccmi2014/ConferenceChairs.html

Konference

KonferenceThe 2nd International Conference on Contemporary Marketing Issues
Nummer2
LokationThe Titania Hotel, Athens
LandGrækenland
ByAthen
Periode18/06/201420/06/2014
Internetadresse

Citationsformater