Marketing Management: A Contemporary Perspective

Publikation: Bidrag til tidsskriftAnmeldelseForskningpeer review

Abstrakt

Book review of: Christian Homburg, Sabine Kuester, Harley Krohmer, Marketing Management – A Contemporary Perspective, McGraw-Hill Higher Education, 2009
OriginalsprogEngelsk
TidsskriftEuropean Journal of Marketing
Vol/bind46
Udgave nummer1/2
Sider (fra-til)306-308
Antal sider3
ISSN0309-0566
StatusUdgivet - 2012

Bibliografisk note

Published online in Dec. 2011

Citationsformater