Marketing Management: A Contemporary Perspective

Ricky Wilke

Marketing Management: A Contemporary Perspective

Ricky Wilke

Institut for Afsætningsøkonomi

Publikation: Bidrag til tidsskrift › Anmeldelse › Forskning › peer review

Abstrakt

Book review of: Christian Homburg, Sabine Kuester, Harley Krohmer, Marketing Management – A Contemporary Perspective, McGraw-Hill Higher Education, 2009

Originalsprog	Engelsk
Tidsskrift	European Journal of Marketing
Vol/bind	46
Udgave nummer	1/2
Sider (fra-til)	306-308
Antal sider	3
ISSN	0309-0566
Status	Udgivet - 2012

Bibliografisk note

Published online in Dec. 2011

Adgang til dokumentet

http://esc-web.lib.cbs.dk/login?url=http://www.emeraldinsight.com/journals.htm?issn=0309-0566&volume=46&issue=1&articleid=17014823&show=abstract

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Persistent link

Citationsformater

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abstract = "Book review of: Christian Homburg, Sabine Kuester, Harley Krohmer, Marketing Management – A Contemporary Perspective, McGraw-Hill Higher Education, 2009",

author = "Ricky Wilke",

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JO - European Journal of Marketing

JF - European Journal of Marketing

IS - 1/2

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