Marketing Management: A Contemporary Perspective

Publikation: Bidrag til tidsskriftAnmeldelseForskningpeer review

Resumé

Book review of: Christian Homburg, Sabine Kuester, Harley Krohmer, Marketing Management – A Contemporary Perspective, McGraw-Hill Higher Education, 2009
OriginalsprogEngelsk
TidsskriftEuropean Journal of Marketing
Vol/bind46
Udgave nummer1/2
Sider (fra-til)306-308
Antal sider3
ISSN0309-0566
StatusUdgivet - 2012

Bibliografisk note

Published online in Dec. 2011

Citer dette

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title = "Marketing Management: A Contemporary Perspective",
abstract = "Book review of: Christian Homburg, Sabine Kuester, Harley Krohmer, Marketing Management – A Contemporary Perspective, McGraw-Hill Higher Education, 2009",
author = "Ricky Wilke",
note = "Published online in Dec. 2011",
year = "2012",
language = "English",
volume = "46",
pages = "306--308",
journal = "European Journal of Marketing",
issn = "0309-0566",
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}

Marketing Management : A Contemporary Perspective. / Wilke, Ricky.

I: European Journal of Marketing, Bind 46, Nr. 1/2, 2012, s. 306-308.

Publikation: Bidrag til tidsskriftAnmeldelseForskningpeer review

TY - JOUR

T1 - Marketing Management

T2 - A Contemporary Perspective

AU - Wilke, Ricky

N1 - Published online in Dec. 2011

PY - 2012

Y1 - 2012

N2 - Book review of: Christian Homburg, Sabine Kuester, Harley Krohmer, Marketing Management – A Contemporary Perspective, McGraw-Hill Higher Education, 2009

AB - Book review of: Christian Homburg, Sabine Kuester, Harley Krohmer, Marketing Management – A Contemporary Perspective, McGraw-Hill Higher Education, 2009

M3 - Book review

VL - 46

SP - 306

EP - 308

JO - European Journal of Marketing

JF - European Journal of Marketing

SN - 0309-0566

IS - 1/2

ER -