Marketing Management

Philip Kotler, Kevin Lane Keller, Mairead Brady, Malcolm Goodman, Torben Hansen

Publikation: Bog/antologi/afhandling/rapportBogForskningpeer review

OriginalsprogEngelsk
Udgivelses stedHarlow
ForlagPearson Education
Udgave4.
Antal sider802
ISBN (Trykt)9781292248448
ISBN (Elektronisk)9781292248479, 9781292248462
StatusUdgivet - 2019

Citer dette

Kotler, P., Lane Keller, K., Brady, M., Goodman, M., & Hansen, T. (2019). Marketing Management. (4. udg.) Harlow: Pearson Education.
Kotler, Philip ; Lane Keller, Kevin ; Brady, Mairead ; Goodman, Malcolm ; Hansen, Torben. / Marketing Management. 4. udg. Harlow : Pearson Education, 2019. 802 s.
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Kotler, P, Lane Keller, K, Brady, M, Goodman, M & Hansen, T 2019, Marketing Management. 4. udg, Pearson Education, Harlow.

Marketing Management. / Kotler, Philip; Lane Keller, Kevin; Brady, Mairead; Goodman, Malcolm; Hansen, Torben.

4. udg. Harlow : Pearson Education, 2019. 802 s.

Publikation: Bog/antologi/afhandling/rapportBogForskningpeer review

TY - BOOK

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AU - Kotler, Philip

AU - Lane Keller, Kevin

AU - Brady, Mairead

AU - Goodman, Malcolm

AU - Hansen, Torben

PY - 2019

Y1 - 2019

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M3 - Book

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BT - Marketing Management

PB - Pearson Education

CY - Harlow

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Kotler P, Lane Keller K, Brady M, Goodman M, Hansen T. Marketing Management. 4. udg. Harlow: Pearson Education, 2019. 802 s.