Marketing Management

Philip Kotler, Kevin Lane Keller, Mairead Brady, Malcolm Robert Victor Goodman, Torben Hansen

Publikation: Bog/antologi/afhandling/rapport › Bog › Forskning › peer review

Originalsprog	Engelsk

Løbenr. 092642

Emneord

@book{5f8811702fe611de94ef000ea68e967b,

title = "Marketing Management",

keywords = "Markedsf{\o}ring, Markedsf{\o}ringsplaner, Markedsf{\o}ringsledelse, Markedsf{\o}ring-l{\ae}reb{\o}ger",

author = "Philip Kotler and Keller, {Kevin Lane} and Mairead Brady and Goodman, {Malcolm Robert Victor} and Torben Hansen",

note = "L{\o}benr. 092642",

year = "2009",

language = "English",

isbn = "9780273718567",

publisher = "Prentice-Hall",

address = "United States",

}

TY - BOOK

T1 - Marketing Management

AU - Kotler, Philip

AU - Keller, Kevin Lane

AU - Brady, Mairead

AU - Goodman, Malcolm Robert Victor

AU - Hansen, Torben

N1 - Løbenr. 092642

PY - 2009

Y1 - 2009

KW - Markedsføring

KW - Markedsføringsplaner

KW - Markedsføringsledelse

KW - Markedsføring-lærebøger

M3 - Book

SN - 9780273718567

SN - 0273718568

BT - Marketing Management

PB - Prentice-Hall

ER -