Marketing logics for competitive advantage?

Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › peer review

Originalsprog	Engelsk
Tidsskrift	European Journal of Marketing
Vol/bind	43
Udgave nummer	3-4
Sider (fra-til)	523 - 550
ISSN	0309-0566
DOI	https://doi.org/10.1108/03090560910935569
Status	Udgivet - 2009

Emneord

@article{af508970360911de94ef000ea68e967b,

title = "Marketing logics for competitive advantage?",

keywords = "markedsf{\o}ring, markedsf{\o}ringsledelse, logik, konkurrencefordele",

author = "Karin Tollin and Richard Jones",

year = "2009",

doi = "10.1108/03090560910935569",

language = "English",

volume = "43",

pages = "523 -- 550",

journal = "European Journal of Marketing",

issn = "0309-0566",