Marketing Control Practices in Austrian SMEs

Publikation: Konferencebidrag › Paper › Forskning

Originalsprog	Engelsk
Publikationsdato	2006
Antal sider	6
Status	Udgivet - 2006
Begivenhed	The 35th Annual Conference of the European Marketing Academy. EMAC 2006: Sustainable Marketing Leadership: A Synthesis of Polymorphous Axioms, Strategies and Tactics - Athens Business and Economics University, Athen, Grækenland Varighed: 23 maj 2006 → 26 maj 2006 Konferencens nummer: 35

Konference	The 35th Annual Conference of the European Marketing Academy. EMAC 2006
Nummer	35
Lokation	Athens Business and Economics University
Land/Område	Grækenland
By	Athen
Periode	23/05/2006 → 26/05/2006

Emneord

@conference{c4655ed0f8ad11db9160000ea68e967b,

title = "Marketing Control Practices in Austrian SMEs",

keywords = "Markedsf{\o}ringsstrategi, Markedsf{\o}ringsplaner",

author = "Herbert Kotzab and David Grant and Verena Lienbacher",

year = "2006",

language = "English",

note = "The 35th Annual Conference of the European Marketing Academy. EMAC 2006 ; Conference date: 23-05-2006 Through 26-05-2006",

}