Marketing Control Practices in Austrian SMEs

Herbert Kotzab, David Grant, Verena Lienbacher

Publikation: KonferencebidragPaperForskning

OriginalsprogEngelsk
Publikationsdato2006
Antal sider6
StatusUdgivet - 2006
BegivenhedThe 35th EMAC Annual Conference 2006: Sustainable Marketing Leadership: A Synthesis of Polymorphous Axioms, Strategies and Tactics - Athens Business and Economics University, Athen, Grækenland
Varighed: 23 maj 200626 maj 2006
Konferencens nummer: 35

Konference

KonferenceThe 35th EMAC Annual Conference 2006
Nummer35
LokationAthens Business and Economics University
LandGrækenland
ByAthen
Periode23/05/200626/05/2006

Emneord

  • Markedsføringsstrategi
  • Markedsføringsplaner

Citationsformater