Marketing Communications in a Postmodern World

Publikation: Bidrag til bog/antologi/rapport › Bidrag til bog/antologi › Forskning

Originalsprog	Engelsk
Titel	Marketing Communication : New Approaches, Technologies and Styles
Redaktører	Allan J. Kimmel
Udgivelses sted	Oxford
Forlag	Oxford University Press
Publikationsdato	2005
Sider	215-235
Status	Udgivet - 2005
Udgivet eksternt	Ja

Citationsformater

Christensen, L. T., & Firat, A. F. (2005). Marketing Communications in a Postmodern World. I A. J. Kimmel (red.), Marketing Communication: New Approaches, Technologies and Styles (s. 215-235). Oxford University Press.

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title = "Marketing Communications in a Postmodern World",

author = "Christensen, {Lars Th{\o}ger} and Firat, {A. Fuat}",

year = "2005",

language = "English",

pages = "215--235",

editor = "Kimmel, {Allan J.}",

booktitle = "Marketing Communication",

publisher = "Oxford University Press",

address = "United Kingdom",

}