Marketing Capabilities for Strategic Development: What are they?

An Empirical Analysis of Managers' Perceptions

Karin Tollin, Richard Jones, Marcus Schmidt

Publikation: Bidrag til bog/antologi/rapportKonferencebidrag i proceedingsForskningpeer review

OriginalsprogEngelsk
TitelProceedings of the 38th EMAC Conference, Nantes, France
RedaktørerJean-Pierre Helfer, Jean-Louis Nicolas
Antal sider8
Udgivelses stedBruxelles
ForlagEMAC
Publikationsdato2009
StatusUdgivet - 2009
BegivenhedThe 38th EMAC Annual Conference 2009 - Audencia Nantes, Ecole de Management, Nantes, Frankrig
Varighed: 26 maj 200929 maj 2009
Konferencens nummer: 38

Konference

KonferenceThe 38th EMAC Annual Conference 2009
Nummer38
LokationAudencia Nantes, Ecole de Management
LandFrankrig
ByNantes
Periode26/05/200929/05/2009

Emneord

  • Markedsføringsstrategi
  • Ledelse
  • Lederegenskaber
  • Capabilities
  • Managers' Mindsets

Citer dette

Tollin, K., Jones, R., & Schmidt, M. (2009). Marketing Capabilities for Strategic Development: What are they? An Empirical Analysis of Managers' Perceptions. I J-P. Helfer, & J-L. Nicolas (red.), Proceedings of the 38th EMAC Conference, Nantes, France Bruxelles: EMAC.
Tollin, Karin ; Jones, Richard ; Schmidt, Marcus. / Marketing Capabilities for Strategic Development: What are they? An Empirical Analysis of Managers' Perceptions. Proceedings of the 38th EMAC Conference, Nantes, France. red. / Jean-Pierre Helfer ; Jean-Louis Nicolas. Bruxelles : EMAC, 2009.
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title = "Marketing Capabilities for Strategic Development: What are they?: An Empirical Analysis of Managers' Perceptions",
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author = "Karin Tollin and Richard Jones and Marcus Schmidt",
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language = "English",
editor = "Jean-Pierre Helfer and Jean-Louis Nicolas",
booktitle = "Proceedings of the 38th EMAC Conference, Nantes, France",
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Tollin, K, Jones, R & Schmidt, M 2009, Marketing Capabilities for Strategic Development: What are they? An Empirical Analysis of Managers' Perceptions. i J-P Helfer & J-L Nicolas (red), Proceedings of the 38th EMAC Conference, Nantes, France. EMAC, Bruxelles, The 38th EMAC Annual Conference 2009, Nantes, Frankrig, 26/05/2009.

Marketing Capabilities for Strategic Development: What are they? An Empirical Analysis of Managers' Perceptions. / Tollin, Karin; Jones, Richard; Schmidt, Marcus.

Proceedings of the 38th EMAC Conference, Nantes, France. red. / Jean-Pierre Helfer; Jean-Louis Nicolas. Bruxelles : EMAC, 2009.

Publikation: Bidrag til bog/antologi/rapportKonferencebidrag i proceedingsForskningpeer review

TY - GEN

T1 - Marketing Capabilities for Strategic Development: What are they?

T2 - An Empirical Analysis of Managers' Perceptions

AU - Tollin, Karin

AU - Jones, Richard

AU - Schmidt, Marcus

PY - 2009

Y1 - 2009

KW - Markedsføringsstrategi

KW - Ledelse

KW - Lederegenskaber

KW - Capabilities

KW - Managers' Mindsets

M3 - Article in proceedings

BT - Proceedings of the 38th EMAC Conference, Nantes, France

A2 - Helfer, Jean-Pierre

A2 - Nicolas, Jean-Louis

PB - EMAC

CY - Bruxelles

ER -

Tollin K, Jones R, Schmidt M. Marketing Capabilities for Strategic Development: What are they? An Empirical Analysis of Managers' Perceptions. I Helfer J-P, Nicolas J-L, red., Proceedings of the 38th EMAC Conference, Nantes, France. Bruxelles: EMAC. 2009