@inproceedings{fd697930add911deaa06000ea68e967b,
title = "Marketing Capabilities for Strategic Development: What are they?: An Empirical Analysis of Managers' Perceptions",
keywords = "Markedsf{\o}ringsstrategi, Ledelse, Lederegenskaber, Capabilities, Managers' Mindsets",
author = "Karin Tollin and Richard Jones and Marcus Schmidt",
year = "2009",
language = "English",
series = "Proceedings of the European Marketing Academy",
publisher = "European Marketing Academy. EMAC",
editor = "Jean-Pierre Helfer and Jean-Louis Nicolas",
booktitle = "Proceedings of the 38th EMAC Conference, Nantes, France",
note = "The 38th EMAC Annual Conference 2009 ; Conference date: 26-05-2009 Through 29-05-2009",
}