Marketing Capabilities for Strategic Development: What are they? An Empirical Analysis of Managers' Perceptions

Karin Tollin, Richard Jones, Marcus Schmidt

Publikation: Bidrag til bog/antologi/rapportKonferencebidrag i proceedingsForskningpeer review

OriginalsprogEngelsk
TitelProceedings of the 38th EMAC Conference, Nantes, France
RedaktørerJean-Pierre Helfer, Jean-Louis Nicolas
Antal sider8
UdgivelsesstedBrussels
ForlagEuropean Marketing Academy. EMAC
Publikationsdato2009
StatusUdgivet - 2009
BegivenhedThe 38th EMAC Annual Conference 2009: Marketing and the Core Disciplines - Audencia Nantes, Ecole de Management, Nantes, Frankrig
Varighed: 26 maj 200929 maj 2009
Konferencens nummer: 38

Konference

KonferenceThe 38th EMAC Annual Conference 2009
Nummer38
LokationAudencia Nantes, Ecole de Management
LandFrankrig
ByNantes
Periode26/05/200929/05/2009
NavnProceedings of the European Marketing Academy
ISSN2709-1589

Emneord

  • Markedsføringsstrategi
  • Ledelse
  • Lederegenskaber
  • Capabilities
  • Managers' Mindsets

Citationsformater