Marka Girişimi: Kurumsal Markalaşma ile Şirket Stratejisini, Kültürünü ve Kimliğini Uyumlu Hale Getirme Yöntemleri

Bidragets oversatte titel: Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding

Mary Jo Hatch, Majken Schultz

Publikation: Bog/antologi/afhandling/rapportBogForskningpeer review

Bidragets oversatte titelTaking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding
OriginalsprogTyrkisk
Udgivelses stedIstanbul
ForlagBrandage Yayinlari
Antal sider245
ISBN (Trykt)9786055467074
StatusUdgivet - 2011

Bibliografisk note

Turkish edition of "Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding" (2008).
CBS Library do not have access to the material.

Citationsformater