TY - RPRT
T1 - Map Your Market Offerings
T2 - What Kind of Value Proposition Can Your Customers Buy from You?
AU - Ritter, Thomas
AU - Pedersen, Carsten Lund
AU - Andersen, Poul Houman
N1 - The booklet is a part of the research activities underlying the servitize.dk (https://servitize.dk/) project supported by the Danish Industry Foundation.
PY - 2022/4
Y1 - 2022/4
N2 - This booklet is based on 19 interviews with executives from manufacturing firms that also offer services and thus have a broad market offering. The development of the framework used in the interviews and presented in this booklet is based on contributions from the strategy literature (e.g., Stabel & Fjeldstad, 1998), the marketing literature (e.g., Eggert et al., 2016), the innovation literature (e.g., Chesbrough, Lettl, & Ritter, 2018), and the business model literature (e.g., Ritter & Lettl, 2018; Ritter & Pedersen, 2020).
AB - This booklet is based on 19 interviews with executives from manufacturing firms that also offer services and thus have a broad market offering. The development of the framework used in the interviews and presented in this booklet is based on contributions from the strategy literature (e.g., Stabel & Fjeldstad, 1998), the marketing literature (e.g., Eggert et al., 2016), the innovation literature (e.g., Chesbrough, Lettl, & Ritter, 2018), and the business model literature (e.g., Ritter & Lettl, 2018; Ritter & Pedersen, 2020).
M3 - Report
SN - 9788793226791
T3 - P+S+D Integration Booklet Series
BT - Map Your Market Offerings
PB - Copenhagen Business School, CBS
CY - Frederiksberg
ER -