Managing the Unmanageable: The Professionalization of Market and Consumer Research in Post-War Europe

Publikation: Bidrag til bog/antologi/rapport › Bidrag til bog/antologi › Forskning › peer review

Originalsprog	Engelsk
Titel	Transformations of Retailing in Europe after 1945
Redaktører	Ralph Jessen, Lydia Langer
Udgivelsessted	Farnham
Forlag	Ashgate
Publikationsdato	2012
Sider	163-178
Kapitel	10
ISBN (Trykt)	9781409424444
Status	Udgivet - 2012

Handle.net

@inbook{ddfebd1986d2478e95566be87ee224be,

title = "Managing the Unmanageable: The Professionalization of Market and Consumer Research in Post-War Europe",

author = "Stefan Schwarzkopf",

year = "2012",

language = "English",

isbn = "9781409424444",

pages = "163--178",

editor = "Ralph Jessen and Lydia Langer",

booktitle = "Transformations of Retailing in Europe after 1945",

publisher = "Ashgate",

address = "United Kingdom",

}