Managing the Strong Corporate Brand Across Internal and External Stakeholders: Maintaining a Variety of Interpretations or Jumping between Icefloes Thawing in the Media Ocean

Mette Morsing; Jan Kristensen

Managing the Strong Corporate Brand Across Internal and External Stakeholders: Maintaining a Variety of Interpretations or Jumping between Icefloes Thawing in the Media Ocean

Publikation: Konferencebidrag › Paper › Forskning

Originalsprog	Engelsk
Publikationsdato	2000
Status	Udgivet - 2000
Begivenhed	The 4th International Conference on Corporate Reputation Identity and Competitiveness - København, Danmark Varighed: 18 maj 2000 → 20 maj 2000 Konferencens nummer: 4

Konference

Konference	The 4th International Conference on Corporate Reputation Identity and Competitiveness
Nummer	4
Land/Område	Danmark
By	København
Periode	18/05/2000 → 20/05/2000

Bibliografisk note

Opstilling: 659.18 mor
Løbe nr.: 008930
(Se også løbenr. 008477)
Sider: 23

Emneord

Corporate branding

Handle.net

Persistent link

Citationsformater

@conference{6591ef20c02411db9769000ea68e967b,

title = "Managing the Strong Corporate Brand Across Internal and External Stakeholders: Maintaining a Variety of Interpretations or Jumping between Icefloes Thawing in the Media Ocean",

keywords = "Corporate branding",

author = "Mette Morsing and Jan Kristensen",

note = "Opstilling: 659.18 mor L{\o}be nr.: 008930 (Se ogs{\aa} l{\o}benr. 008477) Sider: 23; The 4th International Conference on Corporate Reputation Identity and Competitiveness ; Conference date: 18-05-2000 Through 20-05-2000",

year = "2000",

language = "English",

}

Managing the Strong Corporate Brand Across Internal and External Stakeholders: Maintaining a Variety of Interpretations or Jumping between Icefloes Thawing in the Media Ocean. / Morsing, Mette; Kristensen, Jan.
2000. Paper præsenteret på The 4th International Conference on Corporate Reputation Identity and Competitiveness, København, Danmark.

Publikation: Konferencebidrag › Paper › Forskning