Managing the Digital Knowledge Work with the Social Media Business Value Compass

Kathrin Kirchner, Liana Razmerita

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Abstrakt

Companies are increasingly adopting social platforms for supporting their digital workforce, which is more and more virtual or dispersed in crossfunctional teams across different locations. Supporting the social processes (communication and collaboration between employees) become an essential task associated with the future of the work. Organizations need reliable measures to understand social platform usage, their effect on knowledge work and ultimately to increase the derived business value. Understanding how to assess the perceived business value would help managers to optimize the usage and increase the impact of digital social platforms at work. This paper proposes the social media business value compass as a tool that enables managers to assess the perceived business value derived from the usage of enterprise social platforms. It classifies the business value along four dimensions: efficiency, innovation, retention and transparency. Using the social media business value compass, managers can redefine and orient their digital strategy.
OriginalsprogEngelsk
TitelProceedings of the 52nd Hawaii International Conference on System Sciences
Antal sider10
UdgivelsesstedHonolulu
ForlagHawaii International Conference on System Sciences (HICSS)
Publikationsdato2019
Sider6438-6447
ISBN (Trykt)9780998133126
DOI
StatusUdgivet - 2019
BegivenhedThe 52nd Hawaii International Conference on System Sciences. HICSS 2019: HISS 2019 - Wailea, USA
Varighed: 8 jan. 201911 jan. 2019
Konferencens nummer: 52
https://scholarspace.manoa.hawaii.edu/handle/10125/59440

Konference

KonferenceThe 52nd Hawaii International Conference on System Sciences. HICSS 2019
Nummer52
Land/OmrådeUSA
ByWailea
Periode08/01/201911/01/2019
Internetadresse
NavnProceedings of the Annual Hawaii International Conference on System Sciences
ISSN1060-3425

Emneord

  • Business value
  • Digital knowledge work
  • Digital workforce
  • Enterprise social platform
  • Social media business value compass

Citationsformater