Managing Stakeholder Brand Knowledge: Consensus and Match with Desired Brand Knowledge

Oliver Koll; Sylvia von Wallpach

Managing Stakeholder Brand Knowledge: Consensus and Match with Desired Brand Knowledge

Oliver Koll
, Sylvia von Wallpach

Universität Innsbruck

Publikation: Bidrag til bog/antologi/rapport › Konferencebidrag i proceedings › Forskning › peer review

Originalsprog	Engelsk
Titel	Conference Proceedings, EMAC 2011 : 40th EMAC Conference: The Day After - Inspiration, Innovation, Implementation
Redaktører	Maja Makovec Brencic, Tanja Dmitrovic, Monika Lapanja, Ajda Senicar
Udgivelsessted	Ljubljana
Forlag	Faculty of Economics, University of Ljubljana
Publikationsdato	25 maj 2011
ISBN (Elektronisk)	9789612402112
Status	Udgivet - 25 maj 2011
Udgivet eksternt	Ja
Begivenhed	The 40th Annual Conference of the European Marketing Academy. EMAC 2011: The Day After - Inspiration, Innovation, Implementation - University of Ljubljana, Faculty of Economics, Ljubljana, Slovenien Varighed: 24 maj 2011 → 27 maj 2011 Konferencens nummer: 40 http://www2.ef.uni-lj.si/projekti/emac2011//

Konference

Konference	The 40th Annual Conference of the European Marketing Academy. EMAC 2011
Nummer	40
Lokation	University of Ljubljana, Faculty of Economics
Land/Område	Slovenien
By	Ljubljana
Periode	24/05/2011 → 27/05/2011
Internetadresse	http://www2.ef.uni-lj.si/projekti/emac2011//

Handle.net

Persistent link

Citationsformater

Koll, Oliver ; von Wallpach, Sylvia. / Managing Stakeholder Brand Knowledge : Consensus and Match with Desired Brand Knowledge. Conference Proceedings, EMAC 2011: 40th EMAC Conference: The Day After - Inspiration, Innovation, Implementation. red. / Maja Makovec Brencic ; Tanja Dmitrovic ; Monika Lapanja ; Ajda Senicar. Ljubljana : Faculty of Economics, University of Ljubljana, 2011.

@inproceedings{c44bcfb794594019a1b38539c052cbe8,

title = "Managing Stakeholder Brand Knowledge: Consensus and Match with Desired Brand Knowledge",

author = "Oliver Koll and \{von Wallpach\}, Sylvia",

year = "2011",

month = may,

day = "25",

language = "English",

editor = "Brencic, \{Maja Makovec\} and Tanja Dmitrovic and Monika Lapanja and Ajda Senicar",

booktitle = "Conference Proceedings, EMAC 2011",

publisher = "Faculty of Economics, University of Ljubljana",

address = "Slovenia",

note = "The 40th Annual Conference of the European Marketing Academy. EMAC 2011 ; Conference date: 24-05-2011 Through 27-05-2011",

url = "http://www2.ef.uni-lj.si/projekti/emac2011//",

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Koll, O & von Wallpach, S 2011, Managing Stakeholder Brand Knowledge: Consensus and Match with Desired Brand Knowledge. i MM Brencic, T Dmitrovic, M Lapanja & A Senicar (red), Conference Proceedings, EMAC 2011: 40th EMAC Conference: The Day After - Inspiration, Innovation, Implementation. Faculty of Economics, University of Ljubljana, Ljubljana, The 40th Annual Conference of the European Marketing Academy. EMAC 2011, Ljubljana, Slovenien, 24/05/2011.

Managing Stakeholder Brand Knowledge: Consensus and Match with Desired Brand Knowledge. / Koll, Oliver; von Wallpach, Sylvia.
Conference Proceedings, EMAC 2011: 40th EMAC Conference: The Day After - Inspiration, Innovation, Implementation. red. / Maja Makovec Brencic; Tanja Dmitrovic; Monika Lapanja; Ajda Senicar. Ljubljana: Faculty of Economics, University of Ljubljana, 2011.

Publikation: Bidrag til bog/antologi/rapport › Konferencebidrag i proceedings › Forskning › peer review

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T1 - Managing Stakeholder Brand Knowledge

T2 - The 40th Annual Conference of the European Marketing Academy. EMAC 2011

AU - Koll, Oliver

AU - von Wallpach, Sylvia

N1 - Conference code: 40

PY - 2011/5/25

Y1 - 2011/5/25

M3 - Article in proceedings

BT - Conference Proceedings, EMAC 2011

A2 - Brencic, Maja Makovec

A2 - Dmitrovic, Tanja

A2 - Lapanja, Monika

A2 - Senicar, Ajda

PB - Faculty of Economics, University of Ljubljana

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Y2 - 24 May 2011 through 27 May 2011

ER -