Managing Marketing for Product Innovations Case: The Pharmaceutical Industry

Publikation: KonferencebidragPaperForskning

OriginalsprogEngelsk
Publikationsdato2004
StatusUdgivet - 2004
BegivenhedThe 11th International New Product Development Management Conference, organized by European Institute for Advanced Studies in Management, EIASM - Dublin, Irland
Varighed: 20 jun. 200422 jun. 2004
Konferencens nummer: 11

Konference

KonferenceThe 11th International New Product Development Management Conference, organized by European Institute for Advanced Studies in Management, EIASM
Nummer11
LandIrland
ByDublin
Periode20/06/200422/06/2004

Bibliografisk note

Opstilling: 658.624 tol
Løbe nr.: 046129
Sider: 17

Emneord

  • Medicinalindustri
  • Markedsføring
  • Innovation
  • Produktudvikling

Citationsformater