Managing Customers’ Imagination: Antecedents and Effects of Anticipated Surprises

Severin Bischof; Tim M. Boettger; Thomas Rudolph; Donald Lehmann

Managing Customers’ Imagination: Antecedents and Effects of Anticipated Surprises

Severin Bischof
, Tim M. Boettger^*
, Thomas Rudolph
, Donald Lehmann

^*Corresponding author af dette arbejde

Institut for International Økonomi, Politik og Business

Columbia University
Universität St.Gallen
IÉSEG School of Management

Publikation: Bidrag til bog/antologi/rapport › Konferenceabstrakt i proceedings › Forskning › peer review

Abstract

This research examines the novel construct of anticipated surprises, defined as the deliberate purchase and anticipation of surprise items. We draw on research in musicology to pursue an analysis of the antecedents of anticipated surprises, seeking to extend the theory of anticipation in consumer behavior.

Originalsprog	Engelsk
Titel	Proceedings of the Association for Consumer Research 2020
Redaktører	Jennifer Argo, Tina M. Lowrey, Hope Jensen Schau
Antal sider	2
Udgivelsessted	Duluth, MN
Forlag	Association for Consumer Research
Publikationsdato	2020
Sider	220-221
ISBN (Trykt)	9780915552818
Status	Udgivet - 2020
Begivenhed	2020 ACR Virtual Conference: Can Brands be Sarcastic - Online, Paris, Frankrig Varighed: 1 okt. 2020 → 4 okt. 2020 https://www.acrwebsite.org/web/acr-conference/welcome-new

Konference

Konference	2020 ACR Virtual Conference
Lokation	Online
Land/Område	Frankrig
By	Paris
Periode	01/10/2020 → 04/10/2020
Internetadresse	https://www.acrwebsite.org/web/acr-conference/welcome-new

Navn	Advances in Consumer Research
Vol/bind	48
ISSN	0098-9258

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Verdensmål 12 Ansvarligt forbrug og produktion

Adgang til dokumentet

https://www.acrwebsite.org/volumes/2664209/volumes/v48/NA-48Licens: Ikke-specificeret

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Persistent link

Citationsformater

Bischof, Severin ; Boettger, Tim M. ; Rudolph, Thomas et al. / Managing Customers’ Imagination : Antecedents and Effects of Anticipated Surprises. Proceedings of the Association for Consumer Research 2020. red. / Jennifer Argo ; Tina M. Lowrey ; Hope Jensen Schau. Duluth, MN : Association for Consumer Research, 2020. s. 220-221 (Advances in Consumer Research, Bind 48).

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title = "Managing Customers{\textquoteright} Imagination: Antecedents and Effects of Anticipated Surprises",

abstract = "This research examines the novel construct of anticipated surprises, defined as the deliberate purchase and anticipation of surprise items. We draw on research in musicology to pursue an analysis of the antecedents of anticipated surprises, seeking to extend the theory of anticipation in consumer behavior.",

author = "Severin Bischof and Boettger, \{Tim M.\} and Thomas Rudolph and Donald Lehmann",

year = "2020",

language = "English",

isbn = "9780915552818",

series = "Advances in Consumer Research",

publisher = "Association for Consumer Research",

pages = "220--221",

editor = "Jennifer Argo and Lowrey, \{Tina M.\} and Schau, \{Hope Jensen\}",

booktitle = "Proceedings of the Association for Consumer Research 2020",

address = "United States",

note = "2020 ACR Virtual Conference ; Conference date: 01-10-2020 Through 04-10-2020",

url = "https://www.acrwebsite.org/web/acr-conference/welcome-new",

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Bischof, S, Boettger, TM, Rudolph, T & Lehmann, D 2020, Managing Customers’ Imagination: Antecedents and Effects of Anticipated Surprises. i J Argo, TM Lowrey & HJ Schau (red), Proceedings of the Association for Consumer Research 2020. Association for Consumer Research, Duluth, MN, Advances in Consumer Research, bind 48, s. 220-221, 2020 ACR Virtual Conference, Paris, Frankrig, 01/10/2020. <https://www.acrwebsite.org/volumes/2664209/volumes/v48/NA-48>

Managing Customers’ Imagination: Antecedents and Effects of Anticipated Surprises. / Bischof, Severin; Boettger, Tim M.; Rudolph, Thomas et al.
Proceedings of the Association for Consumer Research 2020. red. / Jennifer Argo; Tina M. Lowrey; Hope Jensen Schau. Duluth, MN: Association for Consumer Research, 2020. s. 220-221 (Advances in Consumer Research, Bind 48).

Publikation: Bidrag til bog/antologi/rapport › Konferenceabstrakt i proceedings › Forskning › peer review

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AU - Bischof, Severin

AU - Boettger, Tim M.

AU - Rudolph, Thomas

AU - Lehmann, Donald

PY - 2020

Y1 - 2020

N2 - This research examines the novel construct of anticipated surprises, defined as the deliberate purchase and anticipation of surprise items. We draw on research in musicology to pursue an analysis of the antecedents of anticipated surprises, seeking to extend the theory of anticipation in consumer behavior.

AB - This research examines the novel construct of anticipated surprises, defined as the deliberate purchase and anticipation of surprise items. We draw on research in musicology to pursue an analysis of the antecedents of anticipated surprises, seeking to extend the theory of anticipation in consumer behavior.

M3 - Conference abstract in proceedings

SN - 9780915552818

T3 - Advances in Consumer Research

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BT - Proceedings of the Association for Consumer Research 2020

A2 - Argo, Jennifer

A2 - Lowrey, Tina M.

A2 - Schau, Hope Jensen

PB - Association for Consumer Research

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Y2 - 1 October 2020 through 4 October 2020

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