Managing Customers’ Imagination: Antecedents and Effects of Anticipated Surprises

Severin Bischof, Tim M. Boettger*, Thomas Rudolph, Donald Lehmann

*Corresponding author af dette arbejde

Publikation: Bidrag til bog/antologi/rapportKonferenceabstrakt i proceedingsForskningpeer review

Abstrakt

This research examines the novel construct of anticipated surprises, defined as the deliberate purchase and anticipation of surprise items. We draw on research in musicology to pursue an analysis of the antecedents of anticipated surprises, seeking to extend the theory of anticipation in consumer behavior.
OriginalsprogEngelsk
TitelProceedings of the Association for Consumer Research 2020
RedaktørerJennifer Argo, Tina M. Lowrey, Hope Jensen Schau
Antal sider2
UdgivelsesstedDuluth, MN
ForlagAssociation for Consumer Research
Publikationsdato2020
Sider220-221
ISBN (Trykt)9780915552818
StatusUdgivet - 2020
Begivenhed2020 ACR Virtual Conference: Can Brands be Sarcastic - Online, Paris, Frankrig
Varighed: 1 okt. 20204 okt. 2020
https://www.acrwebsite.org/web/acr-conference/welcome-new

Konference

Konference2020 ACR Virtual Conference
LokationOnline
Land/OmrådeFrankrig
ByParis
Periode01/10/202004/10/2020
Internetadresse
NavnAdvances in Consumer Research
Vol/bind48
ISSN0098-9258

Citationsformater