Managing Customers’ Imagination: Antecedents and Effects of Anticipated Surprises

Severin Bischof; Tim M. Boettger; Thomas Rudolph; Donald Lehmann

Managing Customers’ Imagination: Antecedents and Effects of Anticipated Surprises

Severin Bischof, Tim M. Boettger^*, Thomas Rudolph, Donald Lehmann

^*Corresponding author af dette arbejde

Institut for International Økonomi, Politik og Business

Publikation: Bidrag til bog/antologi/rapport › Konferenceabstrakt i proceedings › Forskning › peer review

Abstrakt

This research examines the novel construct of anticipated surprises, defined as the deliberate purchase and anticipation of surprise items. We draw on research in musicology to pursue an analysis of the antecedents of anticipated surprises, seeking to extend the theory of anticipation in consumer behavior.

Originalsprog	Engelsk
Titel	Proceedings of the Association for Consumer Research 2020
Redaktører	Jennifer Argo, Tina M. Lowrey, Hope Jensen Schau
Antal sider	2
Udgivelsessted	Duluth, MN
Forlag	Association for Consumer Research
Publikationsdato	2020
Sider	220-221
ISBN (Trykt)	9780915552818
Status	Udgivet - 2020
Begivenhed	2020 ACR Virtual Conference: Can Brands be Sarcastic - Online, Paris, Frankrig Varighed: 1 okt. 2020 → 4 okt. 2020 https://www.acrwebsite.org/web/acr-conference/welcome-new

Konference

Konference	2020 ACR Virtual Conference
Lokation	Online
Land/Område	Frankrig
By	Paris
Periode	01/10/2020 → 04/10/2020
Internetadresse	https://www.acrwebsite.org/web/acr-conference/welcome-new

Navn	Advances in Consumer Research
Vol/bind	48
ISSN	0098-9258

FN’s Verdensmål

Dette resultat bidrager til følgende verdensmål

Adgang til dokumentet

https://www.acrwebsite.org/volumes/2664209/volumes/v48/NA-48Licens: Ikke-specificeret

Citationsformater

Bischof, S., Boettger, T. M., Rudolph, T., & Lehmann, D. (2020). Managing Customers’ Imagination: Antecedents and Effects of Anticipated Surprises. I J. Argo, T. M. Lowrey, & H. J. Schau (red.), Proceedings of the Association for Consumer Research 2020 (s. 220-221). Association for Consumer Research. Advances in Consumer Research Bind 48 https://www.acrwebsite.org/volumes/2664209/volumes/v48/NA-48

Bischof, Severin ; Boettger, Tim M. ; Rudolph, Thomas ; Lehmann, Donald. / Managing Customers’ Imagination : Antecedents and Effects of Anticipated Surprises. Proceedings of the Association for Consumer Research 2020. red. / Jennifer Argo ; Tina M. Lowrey ; Hope Jensen Schau. Duluth, MN : Association for Consumer Research, 2020. s. 220-221 (Advances in Consumer Research, Bind 48).

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abstract = "This research examines the novel construct of anticipated surprises, defined as the deliberate purchase and anticipation of surprise items. We draw on research in musicology to pursue an analysis of the antecedents of anticipated surprises, seeking to extend the theory of anticipation in consumer behavior.",

author = "Severin Bischof and Boettger, {Tim M.} and Thomas Rudolph and Donald Lehmann",

year = "2020",

language = "English",

isbn = "9780915552818",

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editor = "Jennifer Argo and Lowrey, {Tina M.} and Schau, {Hope Jensen}",

booktitle = "Proceedings of the Association for Consumer Research 2020",

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note = "null ; Conference date: 01-10-2020 Through 04-10-2020",

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Bischof, S, Boettger, TM, Rudolph, T & Lehmann, D 2020, Managing Customers’ Imagination: Antecedents and Effects of Anticipated Surprises. i J Argo, TM Lowrey & HJ Schau (red), Proceedings of the Association for Consumer Research 2020. Association for Consumer Research, Duluth, MN, Advances in Consumer Research, bind 48, s. 220-221, 2020 ACR Virtual Conference, Paris, Frankrig, 01/10/2020. <https://www.acrwebsite.org/volumes/2664209/volumes/v48/NA-48>

Managing Customers’ Imagination : Antecedents and Effects of Anticipated Surprises. / Bischof, Severin; Boettger, Tim M.; Rudolph, Thomas; Lehmann, Donald.

Proceedings of the Association for Consumer Research 2020. red. / Jennifer Argo; Tina M. Lowrey; Hope Jensen Schau. Duluth, MN : Association for Consumer Research, 2020. s. 220-221 (Advances in Consumer Research, Bind 48).

Publikation: Bidrag til bog/antologi/rapport › Konferenceabstrakt i proceedings › Forskning › peer review

TY - ABST

T1 - Managing Customers’ Imagination

AU - Bischof, Severin

AU - Boettger, Tim M.

AU - Rudolph, Thomas

AU - Lehmann, Donald

PY - 2020

Y1 - 2020

N2 - This research examines the novel construct of anticipated surprises, defined as the deliberate purchase and anticipation of surprise items. We draw on research in musicology to pursue an analysis of the antecedents of anticipated surprises, seeking to extend the theory of anticipation in consumer behavior.

AB - This research examines the novel construct of anticipated surprises, defined as the deliberate purchase and anticipation of surprise items. We draw on research in musicology to pursue an analysis of the antecedents of anticipated surprises, seeking to extend the theory of anticipation in consumer behavior.

M3 - Conference abstract in proceedings

SN - 9780915552818

T3 - Advances in Consumer Research

SP - 220

EP - 221

BT - Proceedings of the Association for Consumer Research 2020

A2 - Argo, Jennifer

A2 - Lowrey, Tina M.

A2 - Schau, Hope Jensen

PB - Association for Consumer Research

CY - Duluth, MN

Y2 - 1 October 2020 through 4 October 2020

ER -