Managing CSR Communication

Publikation: Bidrag til bog/antologi/rapportBidrag til bog/antologiForskningpeer review

Abstrakt

In this chapter we elaborate on how corporate social responsibility (CSR) strategies and practices both produce and are produced by CSR communication. We outline three main characteristics of CSR communication as a particular form of management communication, that is, CSR communication’s institutionalized, contested, and moralized character. From this basis, we derive key theoretical and practical implications for CSR-related management communication. We structure our considerations along three different orientations: (1) communication from the top-down (e. g., a firm’s aspirational talk), (2) communication from the bottom-up (e. g., internal activism), and (3) communication around the organization (e. g., how to develop resonance capacities for the multiplicity of external/societal voices). The chapter closes with a brief conclusion and outlook in which we address the need for further research
OriginalsprogEngelsk
TitelHandbook of Management Communication
RedaktørerFrançois Cooren, Peter Stücheli-Herlach
Antal sider16
UdgivelsesstedBerlin
ForlagDe Gruyter
Publikationsdato2021
Sider443-458
Kapitel24
ISBN (Trykt)9781501516559
ISBN (Elektronisk)9781501508059
DOI
StatusUdgivet - 2021
NavnHandbooks of Applied Linguistics
Vol/bind16

Emneord

  • Coporate social responsibility (CSR)
  • CSR communication
  • Management communication
  • Communicative constitution of organization (CCO)
  • Institutional theory

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