Managing Consumer's Experiences: Design as a Solution for Transformation

Tore Kristensen; Dóra Horváth

doi:10.1007/978-3-8349-6976-7

Managing Consumer's Experiences: Design as a Solution for Transformation

Tore Kristensen, Dóra Horváth

Institut for Afsætningsøkonomi

Corvinus University of Budapest

Publikation: Bidrag til bog/antologi/rapport › Bidrag til bog/antologi › Forskning › peer review

Originalsprog	Engelsk
Titel	Diversity in European Marketing : Text and Cases
Redaktører	Thomas Rudolph, Bodo B. Schlegelmilch, András Bauer, Josep Franch, Jan Niklas Meise
Antal sider	25
Udgivelsessted	Wiesbaden
Forlag	Gabler
Publikationsdato	2012
Sider	219-233
Kapitel	10
ISBN (Trykt)	9783834914200, 3834914207
ISBN (Elektronisk)	9783834969767 , 3834969761
DOI	https://doi.org/10.1007/978-3-8349-6976-7
Status	Udgivet - 2012

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Managing Consumer's Experiences: Design as a Solution for Transformation. / Kristensen, Tore; Horváth, Dóra.
Diversity in European Marketing: Text and Cases. red. / Thomas Rudolph; Bodo B. Schlegelmilch; András Bauer; Josep Franch; Jan Niklas Meise. Wiesbaden : Gabler, 2012. s. 219-233.

Publikation: Bidrag til bog/antologi/rapport › Bidrag til bog/antologi › Forskning › peer review

TY - CHAP

T1 - Managing Consumer's Experiences

T2 - Design as a Solution for Transformation

AU - Kristensen, Tore

AU - Horváth, Dóra

PY - 2012

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U2 - 10.1007/978-3-8349-6976-7

DO - 10.1007/978-3-8349-6976-7

M3 - Book chapter

SN - 9783834914200

SN - 3834914207

SP - 219

EP - 233

BT - Diversity in European Marketing

A2 - Rudolph, Thomas

A2 - Schlegelmilch, Bodo B.

A2 - Bauer, András

A2 - Franch, Josep

A2 - Meise, Jan Niklas

PB - Gabler

CY - Wiesbaden

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