Managing consumer-brand relationships: the Lovemarks concept and the "Lovemark brand diagnosis"

Suzanne C. Beckmann

Publikation: Working paper › Forskning

Opstilling: 659.18 bec
Løbe nr.: 027541

Emneord

@techreport{9b439ed0c02311db9769000ea68e967b,

title = "Managing consumer-brand relationships: the Lovemarks concept and the {"}Lovemark brand diagnosis{"}",

keywords = "Kunderelationer, Brand management, Brand marketing, Brands, Relationsmarkedsf{\o}ring, Kommunikation",

author = "Beckmann, {Suzanne C.}",

note = "Opstilling: 659.18 bec L{\o}be nr.: 027541",

year = "2002",

language = "English",

publisher = "Saatchi & Saatchi",

type = "WorkingPaper",

institution = "Saatchi & Saatchi",

}

TY - UNPB

T1 - Managing consumer-brand relationships

T2 - the Lovemarks concept and the "Lovemark brand diagnosis"

AU - Beckmann, Suzanne C.

N1 - Opstilling: 659.18 bec Løbe nr.: 027541

PY - 2002

Y1 - 2002

KW - Kunderelationer

KW - Brand management

KW - Brand marketing

KW - Brands

KW - Relationsmarkedsføring

KW - Kommunikation

M3 - Working paper

BT - Managing consumer-brand relationships

PB - Saatchi & Saatchi

ER -