Managing Consumer-Brand Relationships: An Introduction to the Lovemark Concept

Suzanne C. Beckmann

    Publikation: Bidrag til bog/antologi/rapportKonferencebidrag i proceedingsForskning

    OriginalsprogEngelsk
    TitelProceedings of the 31st EMAC Conference (28 th - 31 st May, 2002), Braga/Portugal: university of Minho (cd-rom)
    RedaktørerMinoo Farhangmehr
    Publikationsdato2002
    Sider6
    StatusUdgivet - 2002
    BegivenhedThe 31th EMAC Annual Conference 2002: Marketing in a Changing World: Scope, Opportunities and Challenges - University of Minho, School of Economics & Management, Braga, Portugal
    Varighed: 28 maj 200231 maj 2002
    Konferencens nummer: 31

    Konference

    KonferenceThe 31th EMAC Annual Conference 2002
    Nummer31
    LokationUniversity of Minho, School of Economics & Management
    LandPortugal
    ByBraga
    Periode28/05/200231/05/2002

    Emneord

    • Kunderelationer
    • Brand management
    • Brand marketing
    • Brands
    • Relationsmarkedsføring
    • Kommunikation

    Citationsformater