Managing brands from a knowledge management perspective: a strategic framework and its empirical basis

Publikation: Konferencebidrag › Paper › Forskning

Originalsprog	Engelsk
Publikationsdato	2003
Status	Udgivet - 2003
Begivenhed	The 6th QMOD Conference, Quality Management and Organizational Development-focusing on Sustainable Development - Paris, Frankrig Varighed: 1 okt. 2003 → 3 okt. 2003 Konferencens nummer: 6

Konference	The 6th QMOD Conference, Quality Management and Organizational Development-focusing on Sustainable Development
Nummer	6
Land/Område	Frankrig
By	Paris
Periode	01/10/2003 → 03/10/2003

Sider: 10

Emneord

@conference{608ec4108eb711dba124000ea68e967b,

title = "Managing brands from a knowledge management perspective: a strategic framework and its empirical basis",

keywords = "Brand management, Branding, Strategisk ledelse, Videnledelse",

author = "Karin Tollin",

note = "Sider: 10; null ; Conference date: 01-10-2003 Through 03-10-2003",

year = "2003",

language = "English",

}