Managing brands from a knowledge management perspective: a strategic framework and its empirical basis

Publikation: KonferencebidragPaperForskning

OriginalsprogEngelsk
Publikationsdato2003
StatusUdgivet - 2003
BegivenhedThe 6th QMOD Conference, Quality Management and Organizational Development-focusing on Sustainable Development - Paris, Frankrig
Varighed: 1 okt. 20033 okt. 2003
Konferencens nummer: 6

Konference

KonferenceThe 6th QMOD Conference, Quality Management and Organizational Development-focusing on Sustainable Development
Nummer6
LandFrankrig
ByParis
Periode01/10/200303/10/2003

Bibliografisk note

Sider: 10

Emneord

  • Brand management
  • Branding
  • Strategisk ledelse
  • Videnledelse

Citationsformater