Managing Brand Images in Japan

    Publikation: KonferencebidragPaperForskning

    OriginalsprogEngelsk
    Publikationsdato2009
    Antal sider16
    StatusUdgivet - 2009
    BegivenhedThe Organisational Communication and Information Systems Division. Academy of Management Conference - Chicago, USA
    Varighed: 7 aug. 200911 aug. 2009

    Konference

    KonferenceThe Organisational Communication and Information Systems Division. Academy of Management Conference
    Land/OmrådeUSA
    ByChicago
    Periode07/08/200911/08/2009

    Emneord

    • Brand management
    • Relationer mellem moderselskaber og datterselskaber

    Citationsformater