Management of Innovation and Product Development: A Linear Versus a Process Perspective

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OriginalsprogEngelsk
TitelStrategic Market Creation : A New Perspective on Marketing and Innovation Management
RedaktørerKarin Tollin, Antonella Carù
Antal sider26
Udgivelses stedHoboken, NJ
ForlagWiley
Publikationsdato2008
Sider71-96
ISBN (Trykt)9780470725092, 9780470694275
StatusUdgivet - 2008

Bibliografisk note

trykt i løbenummer: 083853

Emneord

  • innovation
  • innovationsledelse
  • nye produkter
  • produktmanagement
  • produktudvikling

Citationsformater

Christiansen, J. K., & Varnes, C. J. (2008). Management of Innovation and Product Development: A Linear Versus a Process Perspective. I K. Tollin, & A. Carù (red.), Strategic Market Creation: A New Perspective on Marketing and Innovation Management (s. 71-96). Wiley.