Making Digital Nudging Applicable: The Digital Nudge Design Method

Tobias Mirsch, Christiane Lehrer, Reinhard Jung

Publikation: Bidrag til bog/antologi/rapportKonferencebidrag i proceedingsForskningpeer review


The goal of digital nudging, a concept based on insights from behavioural economics, is to influence decision-making in digital choice environments. Information systems scholars increasingly see digital nudging as a promising research field, as do practitioners in the field of user interface, user experience, and digital service design. However, the use of digital nudging is not widespread because practitioners are often unaware of the concept or they do not have a systematic approach with which to apply it. Using a design science research approach, we develop the Digital Nudge Design method and evaluate its applicability and usefulness in practice. The method is based on requirements deduced from literature on digital nudging and persuasive systems and frominterviews with practitioners from five case organizations. The study contributes to research that seeks to develop methods for influential user interface design, and the method supports researchers and practitioners in designing digital nudges.
TitelProceedings of the 39th International Conference on Information Systems (ICIS)
Antal sider16
UdgivelsesstedAtlanta, GA
ForlagAssociation for Information Systems. AIS Electronic Library (AISeL)
ISBN (Trykt)9780996683173
StatusUdgivet - 2018
Udgivet eksterntJa
BegivenhedThe 39th International Conference on Information Systems. ICIS 2018: Bridging the Internet of People, Data, and Things - San Francisco, USA
Varighed: 13 dec. 201816 dec. 2018
Konferencens nummer: 39


KonferenceThe 39th International Conference on Information Systems. ICIS 2018
BySan Francisco
NavnProceedings of the International Conference on Information Systems


  • Digital nudging
  • Nudge
  • Persuasive system
  • Decision-making
  • Design science