TY - JOUR
T1 - Ludic Agency and Retail Spectacle
AU - Kozinets, Robert V.
AU - Sherry, John F.
AU - Storm, Diana
AU - Duhachek, Adam
AU - Nuttavuthisit, Krittinee
AU - DeBerry-Spence, Benét
PY - 2004/12
Y1 - 2004/12
N2 - Spectacular, themed environments have been theorized as places where play is limited and consumer agency is overpowered. In a multiperspectival ethnographic engagement with ESPN Zone Chicago, we find consumers resisting the rules, but only to a limited degree. Spectacular consumption possesses a do-it-yourself quality unrecognized in prior theory. Technology and screens are important to this form of play, which exhibits a transcendent character built of liminoid elements and consumer fantasy. Yet, even in ostensibly overpowering spectacular consumption environments, consumption still is negotiated dialectically; consumer and producer interests are embedded in one another in a process of "interagency.".
AB - Spectacular, themed environments have been theorized as places where play is limited and consumer agency is overpowered. In a multiperspectival ethnographic engagement with ESPN Zone Chicago, we find consumers resisting the rules, but only to a limited degree. Spectacular consumption possesses a do-it-yourself quality unrecognized in prior theory. Technology and screens are important to this form of play, which exhibits a transcendent character built of liminoid elements and consumer fantasy. Yet, even in ostensibly overpowering spectacular consumption environments, consumption still is negotiated dialectically; consumer and producer interests are embedded in one another in a process of "interagency.".
KW - Experiential Consumption
KW - Ethnography
KW - Leisure and Recreation
KW - Retailing and Store Image
KW - Sociological Theories/Analysis
KW - Experiential Consumption
KW - Ethnography
KW - Leisure and Recreation
KW - Retailing and Store Image
KW - Sociological Theories/Analysis
U2 - 10.1086/425101
DO - 10.1086/425101
M3 - Journal article
AN - SCOPUS:12844285772
SN - 0093-5301
VL - 31
SP - 658
EP - 672
JO - Journal of Consumer Research
JF - Journal of Consumer Research
IS - 3
ER -