Levels of Analysis in Business-to-Business Marketing

Publikation: Bidrag til bog/antologi/rapportBidrag til bog/antologiForskningpeer review

OriginalsprogEngelsk
TitelBusiness-to-Business Marketing : Introducing B2B Marketing
RedaktørerNick Ellis, Mark Tadajewski, Andrew Pressey
Vol/bind1
Udgivelses stedLondon
ForlagSAGE Publications
Publikationsdato2011
Sider35-57
Kapitel3
ISBN (Trykt)9781849205467
StatusUdgivet - 2011

Citer dette

Wilke, R., & Ritter, T. (2011). Levels of Analysis in Business-to-Business Marketing. I N. Ellis, M. Tadajewski, & A. Pressey (red.), Business-to-Business Marketing: Introducing B2B Marketing (Bind 1, s. 35-57). London: SAGE Publications.
Wilke, Ricky ; Ritter, Thomas. / Levels of Analysis in Business-to-Business Marketing. Business-to-Business Marketing: Introducing B2B Marketing. red. / Nick Ellis ; Mark Tadajewski ; Andrew Pressey. Bind 1 London : SAGE Publications, 2011. s. 35-57
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Wilke, R & Ritter, T 2011, Levels of Analysis in Business-to-Business Marketing. i N Ellis, M Tadajewski & A Pressey (red), Business-to-Business Marketing: Introducing B2B Marketing. bind 1, SAGE Publications, London, s. 35-57.

Levels of Analysis in Business-to-Business Marketing. / Wilke, Ricky; Ritter, Thomas.

Business-to-Business Marketing: Introducing B2B Marketing. red. / Nick Ellis; Mark Tadajewski; Andrew Pressey. Bind 1 London : SAGE Publications, 2011. s. 35-57.

Publikation: Bidrag til bog/antologi/rapportBidrag til bog/antologiForskningpeer review

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AU - Ritter, Thomas

PY - 2011

Y1 - 2011

M3 - Book chapter

SN - 9781849205467

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BT - Business-to-Business Marketing

A2 - Ellis, Nick

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Wilke R, Ritter T. Levels of Analysis in Business-to-Business Marketing. I Ellis N, Tadajewski M, Pressey A, red., Business-to-Business Marketing: Introducing B2B Marketing. Bind 1. London: SAGE Publications. 2011. s. 35-57