Levels of Analysis in Business-to-Business Marketing

Publikation: Bidrag til bog/antologi/rapport › Bidrag til bog/antologi › Forskning › peer review

Originalsprog	Engelsk
Titel	Business-to-Business Marketing : Introducing B2B Marketing
Redaktører	Nick Ellis, Mark Tadajewski, Andrew Pressey
Vol/bind	1
Udgivelsessted	London
Forlag	SAGE Publications
Publikationsdato	2011
Sider	35-57
Kapitel	3
ISBN (Trykt)	9781849205467
Status	Udgivet - 2011

Handle.net

@inbook{ac2275862c61453f97da2e4595d0a9c2,

title = "Levels of Analysis in Business-to-Business Marketing",

author = "Ricky Wilke and Thomas Ritter",

year = "2011",

language = "English",

isbn = "9781849205467",

volume = "1",

pages = "35--57",

editor = "Ellis, {Nick } and Mark Tadajewski and Andrew Pressey",

booktitle = "Business-to-Business Marketing",

publisher = "SAGE Publications",

address = "United Kingdom",

}